Eric Lanke

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Sharing Information Helps You Think

Eric Lanke

I last wrote about this two weeks ago, in The Case for Sharing Information. Having asked everyone else in the organization to do the same, I decided I would lead by example and chose the following behavior: We share information openly and proactively, demonstrating an understanding that our actions impact others.

DC 100
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The Case for Sharing Information

Eric Lanke

The behavior I chose is: We share information openly and proactively, demonstrating an understanding that our actions impact others. And sharing information openly and proactively is definitely something I could improve upon. We''re a small organization, and people''s plates are full--mine no less so. Associations Core Values'

Strategy 100
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It's Okay to Ignore People

Eric Lanke

Sometimes it was a member of my association looking for help, sometimes it was an unsolicited salesperson, and sometimes it was someone looking for a piece of information that only me or my association could provide. Both the unsolicited salespeople and the strangers looking for information are ignored. And that's okay.

Industry 100
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Program Goals and Marketing Objectives

Eric Lanke

We deliver information about our association and its benefits to our membership prospects. We populate our weekly e-newsletter with information about our conferences. We want more members to volunteer their support for our workforce development programs. We solicit members at those conference to become volunteers.

Marketing 113
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A New Kind of 80/20 Rule

Eric Lanke

Spend 20% of the time delivering information from the podium, and let the participants spend 80% of the time discussing and contextualizing the information to their individual situations. Now, almost a week later, I remember very little of the information presented to me from the podium.

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Learn the Language of Your Members

Eric Lanke

Or a newsletter as containing "information of direct relevance to your business or career." Or information of direct relevance to their business? Specifically, what information are they looking for? Concretely, what do they do with that information once they find it? If you want a member to care about your services (i.e.,

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Take Baby Steps Towards the Right Metrics

Eric Lanke

The more e-Alerts we send, the more informed our members will be about our association's activities, right? Using the volume of e-Alerts to measure how informed your members are is a little like using the volume of water coming out of the hose to measure how many fires you've put out. Not necessarily. Start small.

Process 100