Spark Consulting

MARCH 28, 2018

My Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations co-author Sohini Baliga and I recently had the opportunity to talk with some smart people about the information in the whitepaper. Special for those of you who prefer to learn from methods OTHER than reading: Two are videos; one is a podcast.

Strategy 150

Strategy millennials Video Innovation 150

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Event trends. 1 CAE credit. More info/register. 1 CAE credit.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Yeah, it sucks. Just the facts. “ 1 CAE credit. .”

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Career pathways.

millennials 307

millennials Montana Class Education 307

Reid All About it

MAY 21, 2021

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

SEPTEMBER 22, 2023

Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). 1 CAE credit. More info/register.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Achurch

MARCH 3, 2021

95% of Gen Z and 93% of millennial employees report difficulty working from home because of the pandemic. Entice people into this room with a fun or interesting resource, video, or shared activity. Ask an internal team or staff from another association to talk about an innovative or remarkable project. Arrange lunch and learns.

Team 144

Team Video millennials Tools 144

SCD Group

OCTOBER 14, 2014

HubSpot recently surveyed nearly 3,600 marketing and sales professionals for our annual State of Inbound report (available at link; email required), and asked several questions related to content creation and impact. Three Tips for Producing Online Video from a Popular Youtube Host By Katie Bascuas via AssociationsNow Launching a new video?

Video 40

Video Content millennials Minnesota 40

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Usability testing. More info/register.

Revenue 195

Revenue Video Strategy Industry 195

Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? They want to be innovative and creative.

millennials 60

millennials Georgia Atlanta Chicago 60

Achurch

AUGUST 23, 2022

In fact, 95 percent of Gen Z and 93 percent of millennial employees report difficulty with remote work because of the pandemic. Entice people into this room with a fun or interesting resource, video, or shared activity. They miss impromptu invitations to grab a coffee or lunch, and chats in the conference room before a meeting starts.

Strategy 83

Strategy Team Video Tools 83

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). Host: Community IT Innovators.

DC 170

DC Las Vegas Washington Review 170

Reid All About it

SEPTEMBER 15, 2017

Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Using Marketing Automation to Grow Event Registration. Hear about different ways to target, incent, and create buzz about your event through marketing automation. – Driving an Innovation Strategy.

Raleigh 203

Raleigh Arlington Social Media DC 203

Mizz Information

MAY 17, 2018

Marketing automation has been a real time-saver for association executives. You can set up the campaign, and your marketing automation software runs in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book.

Innovation 40

Innovation Washington Recruiting Recruitment 40

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Quick hits.

St. Louis 341

St. Louis Technology Strategy Conference 341

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. As the population ages, new consumer opportunities and markets emerge. Some quick hits before we get to this week’s list of free webinars: 3 things research shows about engaging Millennials in your cause or association. Marketing Land ). Blue Avocado ).

DC 170

DC Video Washington Strategy 170

The Hourglass Blog

NOVEMBER 7, 2011

Secrets of Innovation. A new post, "Secrets of Innovation," has just gone up there. Labels: Innovation. Developing Millennial Leaders. Innovation. Millennials. Principled Innovation. TED Talk Videos. Film Directing Lessons in Innovation and Leadershi. Secrets of Innovation.

Innovation 40

Innovation millennials Social Media Committee 40

Reid All About it

AUGUST 27, 2021

So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Ashley Neal at Sidecar wonders if innovation has slowed down at associations or become business as usual. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Host: American Marketing Association.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

JANUARY 18, 2011

In this 2-1/2 minute video (transcript provided) on Big Think, he discusses the creative urge to collect and consume what we come across, to not edit the chaos, but to embrace it. Yes, it would be great if staff had the right mindset for innovation. Why not give Malcolm Gladwell a share of the spotlight too? That’s the challenge.

Social Media 150

Social Media millennials Innovation Tools 150

The Hourglass Blog

DECEMBER 19, 2011

Innovation Does Not Happen Online. A new post, "Innovation Does Not Happen Online" has just gone up there. Labels: Innovation. Developing Millennial Leaders. Innovation. Millennials. Principled Innovation. TED Talk Videos. It's Not Innovation If It Only Serves You. at 7:00 AM.

Innovation 40

Innovation millennials Social Media Maine 40

The Hourglass Blog

NOVEMBER 28, 2011

Film Directing Lessons in Innovation and Leadership. A new post, "Film Directing Lessons in Innovation and Leadership" has just gone up there. Labels: Innovation , Leadership. Developing Millennial Leaders. Innovation. Millennials. Principled Innovation. TED Talk Videos. Secrets of Innovation.

Innovation 40

Innovation millennials Leadership Social Media 40

The Hourglass Blog

SEPTEMBER 19, 2011

Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. Millennials are the new kids on the block when it comes to the workplace.

millennials 40

millennials Innovation Leadership Social Media 40

Association Adviser

AUGUST 24, 2016

In an exclusive interview with ASAE President John Graham earlier this month, we learned that while mobile is a game changer and video is the new frontier, print media and live events continue to resonate with members of all ages and inclusiveness is the key to success. JG: Look at innovation through two lenses.

Los Angeles 60

Los Angeles millennials Class Video 60

Reid All About it

NOVEMBER 10, 2017

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. 1 CAE credit. 1 CAE credit.

DC 150

DC Washington Tools Education 150

The Hourglass Blog

AUGUST 1, 2011

The Season of Innovation. Thats certainly what it feels like with the ASAE Annual Meeting next week and the WSAE-sponsored National Summit on Association Innovation five short weeks after that. Labels: Innovation , Jeff De Cagna , WSAE. Developing Millennial Leaders. Innovation. Millennials. Image source.

Innovation 40

Innovation millennials Social Media Maine 40

The Hourglass Blog

MAY 11, 2011

Association Innovation as Brand Strategy. In it, he advocates an approach to innovation that focuses not on meeting the expressed needs of customers, but on pushing customers to become something theyre not. All authentic innovations ask you — want you — to become a different dimension of yourself. Image source.

Innovation 40

Innovation Strategy Minneapolis millennials 40

The Hourglass Blog

DECEMBER 26, 2011

Its Not Innovation If It Only Serves You. A new post, "Its Not Innovation If It Only Serves You" has just gone up there. Labels: Innovation. Developing Millennial Leaders. Innovation. Millennials. Principled Innovation. TED Talk Videos. It's Not Innovation If It Only Serves You.

Innovation 40

Innovation millennials Social Media Maine 40

Reid All About it

JUNE 10, 2016

Find out with Jeff De Cagna, Chief Strategist and Founder of Principled Innovation. Learn what other associations are doing to address the opportunities and challenges that new technologies and the rise of Millennials have brought to chapters. For many organizations, digital marketing is a new undertaking. 1 CAE credit.

System 150

System millennials Member Insights Recruiting 150

The Hourglass Blog

SEPTEMBER 5, 2011

Recipes for Innovation. He has designed some very innovative tools.and created innovative designs for traditional tools. He has designed some very innovative tools.and created innovative designs for traditional tools. good design is innovative. good design is innovative. So heres a funny story.

Innovation 40

Innovation millennials Team Social Media 40

The Hourglass Blog

NOVEMBER 14, 2010

Innovation = Creativity x Execution. This is a fantastic post on innovation from Vijay Govindarajan , co-author of the new book, The Other Side of Innovation: Solving the Execution Challenge. Companies tend to focus far more attention on improving the front end of the innovation process, the creativity. Its excellent.

Innovation 40

Innovation Wisconsin millennials Class 40

The Hourglass Blog

MARCH 22, 2011

The Catch-22 of Innovation. Lots of good lessons in this HBR post for association professionals looking to be move innovative. Its the Catch-22 of innovation. Your association wants to deliver new innovative products that meet the needs of your members, so you ask and poll them incessantly about their needs, wants and desires.

Innovation 40

Innovation millennials Leadership Social Media 40

The Hourglass Blog

NOVEMBER 20, 2010

The Bedrock of Innovation. Failure of course is always a possibility with any attempt at innovation. Indeed the bedrock of innovation is failure. The perceieved price of failure in these environments is too high to attract the necessary champions for innovation. Labels: Innovation. Developing Millennial Leaders.

Innovation 40

Innovation millennials Proposal Social Media 40

The Hourglass Blog

DECEMBER 14, 2010

The Clinic of Innovation. Heres another fascinating post about innovation from the HBR blog. It describes the first-of-its-kind "Clinic of Innovation" at Oslo University Hospital--an internal unit within the hospital that is set-up to work like an outpatient health clinic.

Innovation 40

Innovation millennials Leadership Process 40

The Hourglass Blog

MAY 21, 2011

The Innovation Problem for Associations. “ Six Design Principles for Business-Model Innovation ” provides association executives with his usual thought-provoking push into territories we should really be spending more of our time in—but often don’t. The innovation problem for associations is not about process.

Innovation 40

Innovation millennials Leadership Process 40

The Hourglass Blog

DECEMBER 2, 2010

The World Database of Innovation--CLOSED! I first stumbled across The World Database of Innovation in this HBR blog post from a few months ago. As well as over 200 in-depth case studies, it compiles the ideas of 4,500 or so innovation experts and consultancies. Five thousand two hundred and eight tools for innovation!

Innovation 40

Innovation Case Study Wisconsin millennials 40