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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. . Member recruitment. More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m. More info/register.

Revenue 256
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Eric Lanke: Why Innovation is Hard

Eric Lanke

Innovation. Why Innovation is Hard. A little over a month ago I attended WSAEs National Summit on Innovation for Associations. As chair of WSAEs Innovation Task Force, I was instrumental in helping to frame WSAEs annual conference around the subject of innovation, and was even recognized as the chair of the conference itself.

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.

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Artificial Intelligence for Good: A Few Good Articles To Read #AI4Good

Beth Kanter

The article includes list of proposed best practices for use of AI in development and other social good fields. Note for more examples of AI used in nonprofit field program work in a variety of applications, check out: Cohort 3 “All Things AI” newsletter and podcast.

Tools 58
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Eric Lanke: The Mind of the Community

Eric Lanke

Innovation. At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." But the meeting planner or the newsletter publisher? Labels: Innovation. Eric Lanke. Association executive and author. Leadership. Member Engagement.

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Association Brain Food: 8.19.22

Reid All About it

Game-Changing Email Strategies to Dominate the Inbox in Q4. Join our panel of industry experts as we take an all-encompassing look at conference sustainability and find the answers you need to build a more sustainable conference strategy. 15 Ways to Optimize Your Newsletter. Tue 8/23 at 12 p.m. More info/register. Host: ExOrdo.

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Association Brain Food Weekly: 3.13.20

Reid All About it

I go to one or two ASAE conferences a year and usually volunteer as a session proposal peer reviewer for one of them. Join a two-hour dive into the key challenges, crisis management strategies, and solutions needed for meetings and events. Learn how to adopt a new learning strategy that aligns with today’s learners.

DC 44