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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.)

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Is New Technology Worth The Investment?

Association Adviser

We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive. Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums.

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Four Steps to a Better Member Toolkit

Associations Now

She’s worked on them for the American Staffing Association and the American College of Cardiology, and in her current role as program director for growth at Manufacturers Alliance for Productivity and Innovation, she’s thinking about how toolkits can better serve industry partners. Make sure to use it,” Hijar says.

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We are a team of 10 people managing external and internal communications, branding and media relations for public power. We manage our digital channels — website, social media, blogs, and publications. We also leverage our social media presence and reach to connect with external media.

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International Organizations and Social Media: News, Engagement, and Social Data for Policy Change

Beth Kanter

The course is about how to leverage networks and social media for learning and impact. They will be doing a variety of work tasks (not just social media and networks). I’ve spent some time taking a look at various reports, studies, and International organizations and the use of networks and social media.