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With Social Media, Many Associations Are Still Rudderless

Associations Now

Years into the social media revolution, many associations are still forsaking strategy in their social communications, according to a new report. The result: Four in 10 don’t know whether social media is helping them meet their business goals. Where are they going wrong? That number suggests a lack of strategy.

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How to Create an Association Crisis Response Plan

GrowthZone

It may not make the 6:00 news, but word can spread quickly through social media channels. Be transparent and make sure both your internal and external messages match (it’s possible that an internal person can appoint themselves as an unofficial spokesperson through social media). If necessary, distribute a press release.

How To 97
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How content builds brand habits

Association Success

Reliable strategies include: Publishing hard data, such as survey results or relevant industry statistics . Share your content on social media platforms, including Facebook, Twitter, and LinkedIn. Create press releases to attract media attention for standout reports. You’ll need to: . Download it now.

Content 78
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3 topics that will help you come up with engaging content when you’re just not sure what to publish

Association Success

If your organization has enough members, conducting surveys can also generate timely data. Be sure that your surveys are designed to produce unbiased results to collect the best possible information. You’ve probably got content — and lots of it — on your website and social media pages. Download it now.

Content 78
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How to Create a Job Board and Generate More Revenue

MemberClicks

Key features to look for in the right ready-made job board software include: Easy integration with existing membership software Automates processes Simple and fast set up Additional features that improve user experience: Surveys and polls Social sharing integration Newsletter generator ‘Featured Jobs’ highlight functionality 5.

Revenue 52
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What is Public Affairs and Why It is Really Important

Arc 3 Communications

In public relations you may use some of the following strategies: Drafting Press Releases. Reaching out to media contacts. Social media strategy Creating content. Sending pitches to journalists. Launching PR campaigns. Writing speeches. Maintaining a strong relationship with company stakeholders.

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Not Feeling the Cheer: Customer Rage on Rise, New Survey Says

Associations Now

Carey School of Business found that half of all people surveyed have dealt with some sort of customer service problem. Even so, complaints are on the rise in the social media space in particular, jumping from 19 percent to 35 percent between 2011 and 2013. According to a new study, it might be your customer service.

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