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Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association.

Strategy 100
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Association Brain Food: 1.12.24

Reid All About it

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Understand the key differences between Google Analytics 4 and the previous version, and how they impact your data tracking and measurement strategies. Young member engagement. Member mobile app. 1 CAE credit. 1 CAE credit.

LMS 266
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Association Brain Food: 1.19.24

Reid All About it

Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. The United States of Associations The United States of Associations seeks to assemble association professionals from across the country for a fast-paced exchange of ideas. Membership, again. More info/register.

Revenue 256
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Association Brain Food: 9.1.23

Reid All About it

They describe nine strategies for marketing membership to Gen Z. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Mark Wallach, Engagement Mobile Strategies ) Ugly numbers from Microsoft and ChatGPT reveal that AI demand is already shrinking.

Revenue 227
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Association Brain Food Weekly: 11.27.20

Reid All About it

They suggest strategies for making the case for investing in online learning programs. Risking innovation. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Future Forward: Innovation and Resilience. CEO pandemic insights. More info/register. 3 CMP credits.

Las Vegas 369
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Association Brain Food Weekly: 6.25.21

Reid All About it

Learn how The National Alliance generated non-dues revenue from continuing education and certification, how they continue to innovate and develop new education offerings to their industry, and tips for growing non-dues revenue from education and certification programs, marketing strategies, pricing models, and partnerships with members.

LMS 361
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Association Brain Food Weekly: 11.12.21

Reid All About it

It’s a good list to compare against your marketing strategies and tactics. Leverage the pandemic’s disruption by adopting foresight governance that will drive innovation. Walk away with new strategies to level up as an event experience leader. 7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation.