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Case Study: Texas Society of Association Executives

Association Adviser

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership. The Challenge.

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Association Brain Food: 12.1.23

Reid All About it

Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Do you need to reimagine how to partner with your association’s chapters and member/special interest groups? I’m happy to feature it as long as it’s not too product-centric.

Arlington 266
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Association Brain Food: 1.5.24

Reid All About it

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. A post with curated resources is right up my alley, so I’m happy to highlight this one from Amith Nagarajan at Sidecar.

Revenue 277
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Association Brain Food Weekly: 5.8.20

Reid All About it

Chill out by the stream of your choice, perhaps one in Texas, Colorado or elsewhere. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Five tips to successful video meetings.

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3 Topics for Medical Society Execs to Watch

Forj

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Member Engagement Strategies. Using Member Personas for Smarter Marketing and Increased Engagement .

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Association Brain Food Weekly: 12.11.20

Reid All About it

Billhighway explains how you can get access to chapter member engagement data and how that data can justify the resources dedicated to chapters and even support your argument for additional resources. More info/register (fee for ASAE non-members). Leadership Buy-in: Modeling Commitment to Affect Change. 1 CAE credit.

Project 370
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Association Brain Food Weekly: 6.5.20

Reid All About it

Kyle Lambert London (moderator), Manager, Association Leadership Engagement, National Association of REALTORS®. Future of Meetings: Creative New Strategies from Hotels, AV Companies & Design Agencies. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged.