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Association Brain Food: 12.15.23

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TopClass LMS describes how assumptions about careers don’t always hold up now. Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. He saw the idea in action at the Social Media Market World conference. Career flux. Online communities.

Iowa 256
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Association Brain Food: 3.1.24

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TopClass LMS shares another recap of a session from the Learning Business Summit. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Advertising. Have you heard of Connected TV (CTV) advertising ? AMS onboarding.

Education 256
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Association Brain Food: 8.25.23

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TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Marketing to younger generations. Membership trends.

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Association Brain Food: 10.27.23

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TopClass LMS highlights distinctive site features from several excellent examples. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. Orthodox beliefs. More info/register.

LMS 256
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Association Brain Food: 3.8.24

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Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. via ClassicFM Yasher Ali’s dog comes home with his buddy— video.

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Association Brain Food: 1.19.24

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TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns.

Revenue 256
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Association Brain Food: 9.22.23

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TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Gen Z education. Also worth your time What people really remember about your association.

LMS 266