Remove Magazine Remove millennials Remove Revenue Remove Social Media
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Association Brain Food Weekly: 5.21.21

Reid All About it

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Growing Non-Dues Revenue in 2021 & Beyond: The Future of Association Revenue. Much is uncertain, but current projections can help.

San Jose 369
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Does Social Media Get Consumers to Buy? Not Much, Study Says

Associations Now

Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community. Gallup suggested that U.S.

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Marketing Trends: How to Wow Them In 2023

CMA Solutions

In addition, magazines and catalogs that are very visual are also being heralded all over again. Want those social media posts to pop? Social Media Marketing 2023: Keep It Real Generally speaking, people do business with people and brands that they like. Chatbots can help. What’s not to like? Add a video.

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Association Brain Food Weekly: 5.14.21

Reid All About it

The ongoing uncertainty of in-person, online, or hybrid events does not make securing or increasing sponsorship revenue easy. We will dive into the three stages, make sure you are not short-circuiting a critical stage, and help you increase your sponsorship revenue. Presenters: millennials Molly Phayer and Erica Salm Rench.

St. Louis 341
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The Future of Associations is Now

Association Adviser

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue. into association.

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What Should You Make of the “Pivot to Video”?

Associations Now

After spending years investing in writing and traditional journalism, there seems to be a shift to something much different by many of these outlets—short, interactive clips of momentary information, designed to both do well on social media and better serve advertisers. This, I think, buys the association space some time.

Video 45
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Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Measuring social media. What surprised us most in 2013?