Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.

LMS 256

LMS Revenue Arlington Education 256

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Association Adviser

APRIL 15, 2014

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. If he had more resources, GACTE’s Gambill said his organization would like to focus more on social media advertising. NDR wish list. ” Joint conferences and speed-dating.

Revenue 60

Revenue Georgia Price Newsletter 60

Associations Now

DECEMBER 3, 2014

Plus: The Netflix model meets traditional magazines. You’re not alone, and today’s Social Media Roundup is here to help you distinguish between the two. Both systems can address an organization’s educational needs and can provide associations with new sources of nondues revenue from members and nonmembers alike. (ht

LMS 40

LMS Social Media Learning Management System System 40

Associations Now

JUNE 25, 2014

Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community. Gallup suggested that U.S.

Social Media 40

Social Media millennials Review Report 40

Associations Now

AUGUST 12, 2013

A new report says older people increasingly use social media to connect online. It’s no secret that younger generations rely on social media to communicate with friends and connect with the causes they care about. The social set: Social media is a powerful tool for associations to engage younger members.

Social Media 40

Social Media Atlanta Strategy Report 40

Aaron Wolowiec

OCTOBER 18, 2016

Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.

Communications 100

Communications Survey Social Media Revenue 100

Association Success

JULY 16, 2020

Curated content includes links to articles, videos and other online content, and can be shared through multiple marketing channels, including an email newsletter, social media pages and a company blog. Make your magazines public and share them on social media and elsewhere. Why curate content? Price: Free.

Tools 122

Tools Content Marketing Newsletter 122

WBT Systems

NOVEMBER 8, 2016

They do this through a variety of platforms including websites, social media, email, and increasingly through online communities. However, for some people participating in open online conversations on social media can be intimidating. Together TopClass and Higher Logic: Enhance Engagement with Social Learning.

Learning Management System 260

Learning Management System Arlington Social Media System 260

AssociationChat

APRIL 26, 2021

Associations need more revenue and members need more services. According to “Association Economic Outlook Report” from Marketing General Incorporated, half of associations surveyed lack the revenue and personnel to develop programs for members. Communications channels: E-newsletters; magazines; website; social media; listservs.

Proposal 84

Proposal Revenue Review Newsletter 84

Associations Now

JULY 29, 2013

A new trend for technology and media companies is appointing a chief digital officer to monetize the digital content. More in today’s Social Media Roundup: That’s “CDO” To You. Reading blogs, magazines, and books can help you find your own voice and style. But that may be stepping on IT’s toes.

Social Media 40

Social Media Tips Content Revenue 40

Association Adviser

JANUARY 18, 2019

You’re likely promoting your content on your website and on social media to generate interest and increase your reach. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Aaron Wolowiec

MARCH 9, 2015

But that’s slowly shrinking, thanks to the advent of social media, blogs and citizen journalism. They certainly want to influence the general public because the general public will then influence the politicians, the lawmakers or the regulators in that particular industry,” said Steve Barrett, editor-in-chief of trade magazine PR Week.

America 100

America Social Media Directory Washington 100

Aaron Wolowiec

DECEMBER 23, 2014

And I do worry, as I wrote back in May, that social-media herd mentality might trickle down into leadership , leading to groupthink. True enough, corporate execs get all the attention from magazine covers (well, almost all ).

Leadership 100

Leadership Social Media Case Study Revenue 100

Spark Consulting

NOVEMBER 20, 2017

Even if they don’t renew, they may do things in that membership year like register to attend your conference, or buy a book or a webinar, or contribute actively to discussions in your white label social network, or boost your social media signals to their own friends, fans, and followers. All that other stuff?

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Association Adviser

NOVEMBER 19, 2013

Social media is a great tool for connecting with non-members, i.e. prospective members, in your industry. Technology and social media is not going away. You’re a big proponent of social media. Social media is for connecting with non-members, potential members—not just your current members.

Social Media 60

Social Media Louisiana Video Technology 60

WBT Systems

FEBRUARY 27, 2018

Besides increasing attendance and revenue, you also want to develop and deepen your relationship with this segment of the market so you can better understand their educational needs. A reader learns about the lead magnet through a promo (call-to-action) in a blog post, newsletter, or social media update. Conference recordings.

Content 150

Content Marketing Education Course 150

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Growing Non-Dues Revenue in 2021 & Beyond: The Future of Association Revenue. Much is uncertain, but current projections can help.

San Jose 369

San Jose Email Marketing Tools millennials 369

AssociationChat

APRIL 10, 2020

The Gold Circle Awards committee voted to introduce this new category to address the segment of work associations execute that are not full marketing or communication campaigns such as, apps, blogs, podcasts, or social media. E-Magazine. National Association of Independent Life Brokerage Agencies; Perspectives Magazine.

Newsletter 52

Newsletter Austin Committee America 52

Association Adviser

NOVEMBER 13, 2018

Article formats like Top 5 or Top 10 lists are popular social media posts that give readers easy-to-absorb information and help them digest important information you want them to see even if they’re on the go. We think everyone is being more cautious with the information they post on social media, including associations.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Association Adviser

NOVEMBER 14, 2013

How to Keep Your Non-Dues Revenue Going. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. How to Communicate After a Train Wreck. Bill Rosenthal. SmartBlog on Leadership.

Directory 60

Directory California Social Media Newsletter 60

Association Adviser

OCTOBER 13, 2016

Generating non-dues revenue from communications is a greater problem this year, with more than half (54 percent) of respondents stating they have trouble generating significant non-dues revenue from their publications. Watch our webinar about maximizing non-dues revenue for ideas about how to launch more revenue opportunities.

Communications 60

Communications Revenue Social Media Survey 60

Associations Now

SEPTEMBER 25, 2018

National Geographic started as an exclusive scholarly membership organization and the magazine was one of the benefits. But, over time, the organization shifted to be commercially driven with multiple revenue streams, including TV, e-commerce, and gaming. But some of them may have a bone to pick with popularity-based grants.

Social Media 64

Social Media Revenue Project Products 64

Reid All About it

MAY 14, 2021

The ongoing uncertainty of in-person, online, or hybrid events does not make securing or increasing sponsorship revenue easy. We will dive into the three stages, make sure you are not short-circuiting a critical stage, and help you increase your sponsorship revenue. More info/register. Hosts/presenters: Lewis Flax and Scott Oser.

St. Louis 341

St. Louis Technology Strategy Conference 341

Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI.

Directory 60

Directory Revenue Social Media Cost 60

Association Adviser

OCTOBER 13, 2016

Associations keep seeking new ways to generate non-dues revenue and keep members informed about the best products and solutions on the marketplace. They know that being salesy is a turn-off to readers,” explained Carla Kalogeridis , editorial director and publisher for Association Media & Publishing. “At

Content 60

Content Case Study Guidelines Revenue 60

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . The internet has revolutionized the way we consume content. To attract new members, focus on creating freemium content that offers a glimpse of your best paywalled content.

Content 107

Content Strategy Library Newsletter 107

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue. into association.

millennials 61

millennials Revenue Tools Content 61

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Earn Greater Non-Dues Revenue.

Directory 61

Directory Communications Content Survey 61

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Why niche communities are the future of social media marketing—associations should have an advantage here. The countdown is on!

Newsletter 195

Newsletter Certificate Technology Strategy 195

Association Success

SEPTEMBER 28, 2020

Many associations focus on high-quality print publications, such as magazines and newsletters, to distribute information to members. Popular tactics include: Creating shareable graphics for social media platforms. If you want to engage members, start by being present on their mobile devices.

Technology 78

Technology Newsletter Content Tools 78

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content.

Case Study 64

Case Study Library Content Kentucky 64

Associations Now

SEPTEMBER 16, 2019

But if your digital publication is reliant on ad revenue, you might want to hold off. Last year, the trend of putting content behind paywalls started creeping up again , after a period when it seemed like social media encouraged a much more open approach.

Revenue 54

Revenue New York Discount Content 54

Associations Now

JUNE 13, 2014

Hook your DJ or performers up to social media and have them take requests from the stage. “As guests become more technology and social media savvy, so do performers,” she notes. Other tips: Get a digital caricaturist, and (separately) build a social media photo booth. Expanding on Events.

Social Media 40

Social Media New York Tips Revenue 40

Association Adviser

MARCH 19, 2013

[link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. Association magazines are growing in content and circulation while remaining an important member benefit. Association magazines are growing in content and circulation while remaining an important member benefit. Patricia Redsicker.

Georgia 60

Georgia Directory New York Newsletter 60

Reid All About it

SEPTEMBER 16, 2016

Lisa Hurley (Moderator), Content Director, Special Events magazine. You’ll hear about practices designed to help you: create unlimited event value; be where your members are; leverage your data; make it personal for members; and identify and drive new revenue opportunities. Adrea Hill, Training Program Manager, Haworth. Host: Impexium.

Arlington 150

Arlington Phoenix DC Virginia 150