Association Adviser

MAY 23, 2017

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. Then create a communications strategy based on specific feedback and data.

Revenue 63

Revenue Content Survey Newsletter 63

GrowthZone

AUGUST 2, 2022

Entries were organized by category — based on the chamber’s annual revenue — and entry type: campaigns, digital content, websites, and print and electronic publications. Extra shoutout to South Shore Chamber of Commerce and Zionsville Chamber of Commerce who were named as Best in Show within their total annual revenue category.

Communications 78

Communications Directory Social Media Massachusetts 78

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . MORE: 4 trends to adopt for an effective member strategy. The post Is ‘freemium’ part of your content strategy? The internet has revolutionized the way we consume content.

Content 107

Content Strategy Library Newsletter 107

Reid All About it

FEBRUARY 15, 2013

But you can’t just say to your staff, “Yeah, good idea, start doing social media.” Valeria Maltoni says, “There are three crucial challenges to overcome if you want to implement a successful content strategy ” – resource allocation, workflow planning and governance. The findings will be released in the spring.

Social Media 150

Social Media Revenue Content Marketing 150

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. you guessed it.

Communications 100

Communications Survey Social Media Revenue 100

Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

Revenue 60

Revenue Georgia Price Newsletter 60

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

MAY 14, 2021

Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. Presenter: James Burron, co-founder and president of the Canadian Association of Alternative Strategies & Assets. Presenters: Bill Conforti, SVP of Strategy & Solutions, Association Analytics.

St. Louis 341

St. Louis Technology Strategy Conference 341

Associations Now

JULY 14, 2014

A foodie’s lesson in flavor in today’s Social Media Roundup: A Bite-Sized Treat. link] #magazines. Which is why, if your association sells online advertising, you might want to check out this roundup of the pros and cons of different types of ads, compiled by Association Media & Publishing. .

Social Media 40

Social Media San Francisco Cost Price 40

CMA Solutions

NOVEMBER 17, 2022

Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. In addition, magazines and catalogs that are very visual are also being heralded all over again. Want those social media posts to pop? Shopping is another activity that will continue to grow on social media.

Marketing 52

Marketing How To Social Media New Jersey 52

Associations Now

AUGUST 12, 2013

A new report says older people increasingly use social media to connect online. Also: strategies for growing conference sponsorships. It’s no secret that younger generations rely on social media to communicate with friends and connect with the causes they care about. That, and more, in today’s Lunchtime Links.

Social Media 40

Social Media Atlanta Strategy Report 40

WBT Systems

NOVEMBER 8, 2016

They do this through a variety of platforms including websites, social media, email, and increasingly through online communities. However, for some people participating in open online conversations on social media can be intimidating. Together TopClass and Higher Logic: Enhance Engagement with Social Learning.

Learning Management System 260

Learning Management System Arlington Social Media System 260

Association Success

JULY 16, 2020

Still, it takes energy and strategy to curate content well. Curated content includes links to articles, videos and other online content, and can be shared through multiple marketing channels, including an email newsletter, social media pages and a company blog. For business owners, your audience includes your customer base.

Tools 122

Tools Content Marketing Newsletter 122

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Why niche communities are the future of social media marketing—associations should have an advantage here. The countdown is on!

Newsletter 195

Newsletter Certificate Technology Strategy 195

Association Adviser

JANUARY 24, 2019

It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. That could be open rates on your magazine digital edition, click-throughs for your newsletter or top read stories on your website. Establish performance metrics and track them over time.

Communications 61

Communications Content Newsletter Directory 61

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Besides increasing attendance and revenue, you also want to develop and deepen your relationship with this segment of the market so you can better understand their educational needs.

Content 150

Content Marketing Education Course 150

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. We think everyone is being more cautious with the information they post on social media, including associations.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Association Adviser

NOVEMBER 14, 2013

Developing a Successful Student Membership Strategy. How to Keep Your Non-Dues Revenue Going. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Potomac Core Consulting.

Directory 60

Directory California Social Media Newsletter 60

Association Success

SEPTEMBER 28, 2020

Many associations focus on high-quality print publications, such as magazines and newsletters, to distribute information to members. Popular tactics include: Creating shareable graphics for social media platforms. MORE: 4 trends to adopt for an effective membership strategy. How does your organization publish content?

Technology 78

Technology Newsletter Content Tools 78

Association Adviser

OCTOBER 13, 2016

Unfortunately, doing more with less is a new reality, but with appropriate planning and a written strategy, associations of all sizes can move toward an A+ communications program. Watch our webinar about maximizing non-dues revenue for ideas about how to launch more revenue opportunities. Primary challenges.

Communications 60

Communications Revenue Social Media Survey 60

Association Adviser

DECEMBER 17, 2013

Four Trends and Predictions for B2B Social Media in 2014. Publisher’s Statements Show Magazines With Digital Editions Have Something to Celebrate. Talking New Media. Does your association have a magazine, newsletter, directory or website in need of revival? Associations Are Grasping For Growth [Infographic].

Directory 60

Directory Texas Newsletter Social Media 60

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

SEPTEMBER 16, 2016

Using the strategies identified in this presentation, every conference professional can create event experiences where engagement is the norm, not the exception. Lisa Hurley (Moderator), Content Director, Special Events magazine. – 3 Strategies to Future-Proof Your Association. More info/register. Host: Velvet Chainsaw.

Arlington 150

Arlington Phoenix DC Virginia 150

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Earn Greater Non-Dues Revenue. Register here.

Directory 61

Directory Communications Content Survey 61

Association Adviser

NOVEMBER 6, 2017

We manage our digital channels — website, social media, blogs, and publications. We publish a daily eNewsletter, Public Power Daily , and a monthly magazine, Public Power Magazine , plus a blog. AA: Tell us about your media relations strategy. AA: Tell us about your social media team.

Communications 109

Communications Puerto Rico Social Media Newsletter 109

Association Adviser

DECEMBER 15, 2017

That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. blog, e-newsletter, magazine, social media and website), and then find ways to seamlessly integrate each into the communication plan (i.e.,

Marketing 61

Marketing Social Media Revenue Communications 61

Association Adviser

DECEMBER 15, 2017

That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. blog, e-newsletter, magazine, social media and website), and then find ways to seamlessly integrate each into the communication plan (i.e.,

Marketing 60

Marketing Social Media Revenue Communications 60

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue.

millennials 61

millennials Revenue Tools Content 61

Association Adviser

MARCH 19, 2013

[link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. Association magazines are growing in content and circulation while remaining an important member benefit. Association magazines are growing in content and circulation while remaining an important member benefit. Patricia Redsicker.

Georgia 60

Georgia Directory New York Newsletter 60

Associations Now

SEPTEMBER 16, 2019

But if your digital publication is reliant on ad revenue, you might want to hold off. Last year, the trend of putting content behind paywalls started creeping up again , after a period when it seemed like social media encouraged a much more open approach.

Revenue 53

Revenue New York Discount Content 53

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content.

Case Study 64

Case Study Library Content Kentucky 64

Association Adviser

JULY 16, 2013

Using social media is about more than promoting yourself and your brand—It’s about building connections & nurturing them over time. Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web. 5 Ways to Thank Community. Shanna Mallon. Socialmouths. 5 ideas in this article.

Directory 60

Directory Newsletter Email Marketing Social Media 60

Associations Now

AUGUST 23, 2013

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. Revenue generation is a priority. Formal strategy is a must-have. Johnson Experience Marketing.

Industry 40

Industry Marketing Social Media Revenue 40

Reid All About it

JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community.

Revenue 42

Revenue North Carolina Education System 42

Association Adviser

AUGUST 27, 2013

Social Media Roundup: Give That Copy a Trim. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Ernie Smith. Associations Now. Features'

Directory 60

Directory Virginia Newsletter Social Media 60

Reid All About it

APRIL 14, 2017

Everyone who’s anyone has been photographed by Chuck or one of his entourage, most of them also following along on his adventures on social media as he travels around the globe in the Chuckwagon, shooting pictures, and being unapologetically himself. Presenter: Santana Innis, director of digital and social media, MDG Advertising.

Content 150

Content Chicago Marketing DC 150