GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber’s social media reach went from 250,000 in 2019 to over 2.8 but our social media reach makes us mighty!

Communications 78

Communications Directory Social Media Massachusetts 78

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue. at Naylor Association Solutions.

Revenue 69

Revenue Survey Communications Newsletter 69

Reid All About it

FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. But you can’t just say to your staff, “Yeah, good idea, start doing social media.” How will this impact marketing? He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes.

Social Media 150

Social Media Revenue Content Marketing 150

Association Adviser

DECEMBER 15, 2017

That’s a lot of meetings – and a lot of revenue potential. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. Phase 1: Pre-planning. How will the content be communicated?

Marketing 61

Marketing Social Media Revenue Communications 61

Association Adviser

DECEMBER 15, 2017

That’s a lot of meetings – and a lot of revenue potential. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. Phase 1: Pre-planning. How will the content be communicated?

Marketing 60

Marketing Social Media Revenue Communications 60

Association Adviser

MAY 23, 2017

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. True or false? That’s easy. Of course the answer is true. Above all, don’t hide your content.

Revenue 63

Revenue Content Survey Newsletter 63

AssociationChat

APRIL 26, 2021

From the vantage point of companies, sponsorship fees are almost always a marketing expense …. Associations need more revenue and members need more services. Associations need more revenue and members need more services. Can Associations Perform Like Marketing Agencies? a business expense. Associations face competition.

Proposal 84

Proposal Revenue Review Newsletter 84

Association Adviser

APRIL 15, 2014

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. If he had more resources, GACTE’s Gambill said his organization would like to focus more on social media advertising. NDR wish list. ” Joint conferences and speed-dating.

Revenue 60

Revenue Georgia Price Newsletter 60

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 5 Secrets of Email Marketing Geniuses. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

Associations Now

JUNE 25, 2014

Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community.

Social Media 40

Social Media millennials Review Report 40

Associations Now

DECEMBER 3, 2014

Plus: The Netflix model meets traditional magazines. You’re not alone, and today’s Social Media Roundup is here to help you distinguish between the two. Luckily, digital marketing pro Sarah Lugo breaks down the differences between the two systems in a post for the company’s Association eLearning blog.

LMS 40

LMS Social Media Learning Management System System 40

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

Aaron Wolowiec

MARCH 9, 2015

billion – 37 percent of the total amount spent on contracts – on PR and marketing. Business associations came in second, spending more than $200 million on public relations, marketing and ad services. But that’s slowly shrinking, thanks to the advent of social media, blogs and citizen journalism. 4 in PR spending.

America 100

America Social Media Directory Washington 100

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

Membership Marketing

JULY 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation.

Social Media 40

Social Media Marketing Price Survey 40

Association Adviser

JANUARY 18, 2019

You’re likely promoting your content on your website and on social media to generate interest and increase your reach. Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Reprinted with permission.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Associations Now

JULY 29, 2013

A new trend for technology and media companies is appointing a chief digital officer to monetize the digital content. More in today’s Social Media Roundup: That’s “CDO” To You. That’s one of 10 writing tips offered by John Jantsch at Duct Tape Marketing. But that may be stepping on IT’s toes.

Social Media 40

Social Media Tips Content Revenue 40

Spark Consulting

NOVEMBER 20, 2017

Even if they don’t renew, they may do things in that membership year like register to attend your conference, or buy a book or a webinar, or contribute actively to discussions in your white label social network, or boost your social media signals to their own friends, fans, and followers. All that other stuff?

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

Newsletter 52

Newsletter Austin Committee America 52

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. . The internet has revolutionized the way we consume content.

Content 107

Content Strategy Library Newsletter 107

Associations Now

AUGUST 23, 2013

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. But does the same hold true for exhibitions and their digital marketing efforts? Johnson Experience Marketing.

Industry 40

Industry Marketing Social Media Revenue 40

Association Adviser

NOVEMBER 13, 2018

Article formats like Top 5 or Top 10 lists are popular social media posts that give readers easy-to-absorb information and help them digest important information you want them to see even if they’re on the go. We think everyone is being more cautious with the information they post on social media, including associations.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

Reid All About it

SEPTEMBER 16, 2016

Deb Fiscella, president, Center Stage Marketing. Esteban Escobar, CEO & Executive Producer, 5:00 Films & Media. Lisa Hurley (Moderator), Content Director, Special Events magazine. Presenter: Lisa Hurley, Content Director, Special Events magazine. Marketing Automation Workshop (virtual or Washington DC).

Arlington 150

Arlington Phoenix DC Virginia 150

Association Adviser

NOVEMBER 19, 2013

Social media is a great tool for connecting with non-members, i.e. prospective members, in your industry. Technology and social media is not going away. You’re a big proponent of social media. Social media is for connecting with non-members, potential members—not just your current members.

Social Media 60

Social Media Louisiana Video Technology 60

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Why niche communities are the future of social media marketing—associations should have an advantage here. The countdown is on!

Newsletter 195

Newsletter Certificate Technology Strategy 195

Association Adviser

NOVEMBER 14, 2013

Membership Marketing Blog. How to Keep Your Non-Dues Revenue Going. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. How to Communicate After a Train Wreck. Bill Rosenthal.

Directory 60

Directory California Social Media Newsletter 60

Association Adviser

OCTOBER 13, 2016

When asked whether certain technologies are being fully utilized to create customized experiences, only 34 percent of respondents utilize an email marketing system; 28 percent fully utilize their AMS; and 15 percent fully utilize their career center. This struggle may be related to lack of measuring and recording reader engagement.

Communications 60

Communications Revenue Social Media Survey 60

Association Adviser

JANUARY 24, 2019

That could be open rates on your magazine digital edition, click-throughs for your newsletter or top read stories on your website. You should also include regular calls for member-created content in your magazine, newsletter and on social media. How Content Opens the Door to New Streams of Non-Dues Revenue.

Communications 61

Communications Content Newsletter Directory 61

Association Success

SEPTEMBER 28, 2020

Many associations focus on high-quality print publications, such as magazines and newsletters, to distribute information to members. In practice, this means putting tried-and-true digital marketing tools to work. Popular tactics include: Creating shareable graphics for social media platforms.

Technology 78

Technology Newsletter Content Tools 78

Association Adviser

DECEMBER 14, 2018

I understand the hesitation with any change in the way you do business, but if there isn’t a concerted effort to evaluate your communications and marketing technology at least once per year, your members will seek the education, content and advertising opportunities they want from for-profit, subscription-based organizations.

Technology 64

Technology Revenue Content Social Media 64

Associations Now

SEPTEMBER 16, 2019

But if your digital publication is reliant on ad revenue, you might want to hold off. Last year, the trend of putting content behind paywalls started creeping up again , after a period when it seemed like social media encouraged a much more open approach.

Revenue 53

Revenue New York Discount Content 53

Association Adviser

MARCH 19, 2013

[link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. Association Publishing Market Puts Digital in Focus. Association magazines are growing in content and circulation while remaining an important member benefit. ASAE 2012 Marketing Membership & Communications Conference.

Georgia 60

Georgia Directory New York Newsletter 60

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content.

Case Study 64

Case Study Library Content Kentucky 64

Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI.

Directory 60

Directory Revenue Social Media Cost 60

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue.

millennials 61

millennials Revenue Tools Content 61