Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. Why curate content? For beginner curators.

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Tools Content Marketing Newsletter 122

GrowthZone

JUNE 20, 2017

What story is your association telling with its social media posts? Does your story resonate with your target market? Get 30 more quick and easy ideas for social media posts for your association now ». There on the top shelf, is a vintage of wine that recently scored 100 points in Wine Spectator magazine.

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ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. If you need to bring together several documents into one file, use a PDF merging tool.

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Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Conversation-sparking social media. Effective social media marketing will spark conversation not just among your followers, but within your industry. Statement-worthy print magazines.

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Content Social Media Newsletter Video 134

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

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Reid All About it

JULY 14, 2011

She also recognized Smith’s behavior as a social media failure for ESPN. Eben Oliver Weiss at Bicycling magazine summed up the situation: “ The true courageous athletes are picking themselves up off the pavement after hitting the road at 25 to 35 miles per hour and finishing a 140 mile ride. Examine your personal brand.

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Association Adviser

NOVEMBER 11, 2013

It was a fantastic gathering of some sharp and creative minds who work in gaming, digital marketing, software, Web design, and social media. One session covered the steps needed to become a social media hero. Your fans own your social media channel. and social media.

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Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. Then it became second fiddle to social media. SEO never died, and neither will social media.

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Strategy Marketing Social Media New York 84

SCD Group

OCTOBER 28, 2013

Raising Awareness Through Newsjacking By Lori Halley via Wild Apricot blog In our lightening-paced, globally connected world teaming with social media memes, 7 second video clips and 140 character news bytes, how can you get attention and keep your non-profit or your cause top of mind? Membership marketing focused on lapsed members.

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Association Adviser

OCTOBER 30, 2018

At the same time, print media is seeing a resurgence. The print magazine was the second most highly valued communication channel this year. And don’t discount social media, which remains an important way to reach members. If your membership uses social media, that’s great and it’s where your association should be.

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Communications Social Media Newsletter Content 185

Thanks For Playing

OCTOBER 30, 2012

Is your magazine frumpy? Are your social media efforts mismatched? Mitch and I and a panel of experts (aka the Brown Bag attendees) will provide on-the-spot analysis and advice for the samples you bring to help improve your marketing and communciations efforts. Is your blog out-of-date? Register now ! It's free!

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Blue Sky eLearn

NOVEMBER 26, 2018

Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. Millennials grew up with social media and like to share the products they buy and the things they do. If anyone you involve is active on social media – even better!

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millennials Tips Social Media Strategy 173

Associations Now

DECEMBER 9, 2015

As the year nears conclusion, it’s time to review some of the biggest marketing mistakes of 2015. It’s been another banner year for social media: Associations gained more confidence with new platforms and revealed their thoughts about how they use them, and the platforms themselves evolved and grew. Tweet of the Day.

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Social Media Press Release Recruiting Recruitment 40

Velvet Chainsaw

MAY 29, 2014

Are you bald yet from pulling your hair out dealing with recent social medial platform changes? Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Social Media Platform Changes Yet Again. Here are four ideas to consider.

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Blue Sky eLearn

NOVEMBER 26, 2018

Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. Millennials grew up with social media and like to share the products they buy and the things they do. If anyone you involve is active on social media – even better!

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millennials Tips Social Media Strategy 169

Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. Over the years, ADCI’s media brand evolved from a print-only publication to a full suite of print and digital media products.

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Content Marketing Social Media Maine 61

Aaron Wolowiec

JUNE 14, 2016

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. What does that mean for associations?

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Strategy Social Media America Survey 167

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber’s social media reach went from 250,000 in 2019 to over 2.8 but our social media reach makes us mighty!

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Communications Directory Social Media Massachusetts 78

Association Adviser

DECEMBER 15, 2017

Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. Establishing a realistic budget early in the process will help you narrow the scope of your marketing plan.

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Marketing Social Media Revenue Communications 61

Association Adviser

DECEMBER 15, 2017

Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. Establishing a realistic budget early in the process will help you narrow the scope of your marketing plan.

Marketing 60

Marketing Social Media Revenue Communications 60

Aaron Wolowiec

SEPTEMBER 29, 2015

Meeting and event professionals are raving about event apps, which allow everything from registration to hotel check-in to real-time social media conversation. The five steps: email marketing; website; publications; social media; and venue signage. Email marketing. Social media.

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Social Media Email Marketing Tips Communications 100

Association Adviser

AUGUST 1, 2016

Incorporate infographics within your association’s magazine, on your Web pages and in your emails to: Increase awareness of your association. Did you know that 90 percent of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text? Recruit new members and staff.

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Tools Content Marketing Recruiting 60

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

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Leadership Social Media Case Study Industry 88

Associations Now

OCTOBER 5, 2016

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

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AssociationChat

MAY 20, 2020

Biz Events Asia sharing news on a massive market. Ignite Magazine. The Incentivist digital magazine. Making a Marketer Podcast. Meetingsnet.com Digital Magazine. Miguel Neves – virtual and social media tips. Prevuemeetings magazine. Smartmeetings.com magazine. MeetingsToday.com.

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Associations Now

JUNE 19, 2013

See how taking a leap of faith and accepting failure pushes you closer to success, and more, in today’s Social Media Roundup. In an article for Entrepreneur magazine , Jane Porter suggests it’s important to own your failures so you can move forward. You don’t just create content, you market it.

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Social Media Content Strategy Marketing 40

Mizz Information

SEPTEMBER 29, 2014

Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast. I gave a quick presentation about the top 5 trends impacting association social media in 2014. Adding images to your content and making them part of your social media strategy is a given now.

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Social Media Content Marketing Report 40

Associations Now

AUGUST 25, 2014

Also: more tips on ensuring good communication among your marketing and tech staffs. More thoughts on this in today’s Social Media Roundup: A Band-Aid Won’t Fix This. . Marketing & Tech don't always speak the same language. “Good production companies can work around that but it’s just not ideal.”

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Social Media Tips Communications Marketing 40

Membership Marketing

JULY 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation.

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Associations Now

JUNE 25, 2014

Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community.

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Social Media millennials Review Report 40

Reid All About it

JANUARY 25, 2013

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing. That doesn’t surprise me.

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Associations Now

DECEMBER 3, 2014

Plus: The Netflix model meets traditional magazines. You’re not alone, and today’s Social Media Roundup is here to help you distinguish between the two. Luckily, digital marketing pro Sarah Lugo breaks down the differences between the two systems in a post for the company’s Association eLearning blog.

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Reid All About it

FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. But you can’t just say to your staff, “Yeah, good idea, start doing social media.” How will this impact marketing? He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes.

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Social Media Revenue Content Marketing 150

Associations Now

APRIL 10, 2014

A marketing executive explains how a simple wooden spoon taught him recipes for success. An example of one exec’s experience with a wooden spoon in today’s Social Media Roundup: Get the Sauce Just Right. — Incline Marketing (@InclineMktg) April 10, 2014. Also: the problem with commoditization.

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Social Media Content Education Innovation 40

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

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Association Navigator

SEPTEMBER 4, 2012

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

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Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

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