Velvet Chainsaw

MAY 29, 2014

Are you bald yet from pulling your hair out dealing with recent social medial platform changes? Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Social Media Platform Changes Yet Again. Here are four ideas to consider.

Social Media 40

Social Media Conference Strategy Price 40

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. But you can’t just say to your staff, “Yeah, good idea, start doing social media.” How will this impact marketing? New technology is coming. As a former association magazine publisher, this is a fascinating topic for me. Happy Friday!

Social Media 150

Social Media Revenue Content Marketing 150

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber’s social media reach went from 250,000 in 2019 to over 2.8 but our social media reach makes us mighty!

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Remote work technology. Event safety. If you’re a regular person (i.e.,

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Seth Godin ) The people, environment, and media around you shape your mindset: three steps to shape an abundance mindset. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 256

LMS Revenue Arlington Education 256

Association Adviser

SEPTEMBER 24, 2013

Henry pointed out that this shift means two things: You must communicate with people where they are, and you must have an established relationship with them before you can market to them. We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive.

Technology 60

Technology Social Media Maryland Press Release 60

Associations Now

APRIL 10, 2014

A marketing executive explains how a simple wooden spoon taught him recipes for success. An example of one exec’s experience with a wooden spoon in today’s Social Media Roundup: Get the Sauce Just Right. — Incline Marketing (@InclineMktg) April 10, 2014. Also: the problem with commoditization.

Social Media 40

Social Media Content Education Innovation 40

Association Adviser

JANUARY 18, 2019

Too often, associations think of their technology solutions from too narrow a perspective: How can my AMS more effectively manage my member data, or, how can my career center help me provide increased member value? You’re likely promoting your content on your website and on social media to generate interest and increase your reach.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Associations Now

APRIL 1, 2014

Find out in today’s Social Media Roundup. Ayaz Nanji over at Marketing Profs wrote about a recent Nielsen study of what online content influences consumers. Time magazine Technology Editor Harry McCracken chronicles Gmail’s journey , from initial skepticism to its widespread adoption.

Social Media 40

Social Media Review Newsletter Content 40

Associations Now

MAY 7, 2013

These are just some of the things event attendees can expect to see with wearable technology like Google Glass. That, and more, in today’s Social Media Roundup: Wear Me. It taps into a brand-new realm for technological objects that’s never been used before. What’s your take on this technology? (ht

Social Media 40

Social Media Content Technology Industry 40

Reid All About it

JULY 30, 2021

A few that stand out include: adopting a fluid planning style, abandoning time-honored traditions and demolishing inefficient processes, focusing on outcomes, and using technology to build capacity. Why niche communities are the future of social media marketing—associations should have an advantage here. Change fatigue.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Associations Now

JULY 29, 2013

A new trend for technology and media companies is appointing a chief digital officer to monetize the digital content. More in today’s Social Media Roundup: That’s “CDO” To You. That’s one of 10 writing tips offered by John Jantsch at Duct Tape Marketing. What could a CDO do for your association?

Social Media 40

Social Media Tips Content Revenue 40

Reid All About it

FEBRUARY 8, 2013

Do you have a person in mind when you write marketing or social media copy? Something else that’s cool about Geoff – he’s a former editor of VeloNews and Bicycling magazines, plus he wrote the book, literally, on Team 7-Eleven , one of our earliest professional cycling teams in the U.S. Yes, technology is changing.

Social Media 150

Social Media Content Marketing America 150

Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

Social Media 60

Social Media Video Communications Marketing 60

Association Adviser

NOVEMBER 19, 2013

Social media is a great tool for connecting with non-members, i.e. prospective members, in your industry. Technology and social media is not going away. Speaking of technology, that seems to play a big role in oil and gas exploration. Technology is our theme this month at Association Adviser.

Social Media 60

Social Media Louisiana Video Technology 60

Higher Logic

OCTOBER 25, 2017

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Social media advertising. Advertising or sponsored articles in your print magazine or e-newsletter. The old adage that "change is the only constant" rings true for associations all around the world.

Revenue 159

Revenue Tips Social Media Newsletter 159

Reid All About it

SEPTEMBER 16, 2016

Deb Fiscella, president, Center Stage Marketing. Lisa Hurley (Moderator), Content Director, Special Events magazine. Airbnb and other alternative accommodation services are making inroads into the leisure travel market, but meeting-goers will always want to stay in the headquarters hotel, right? More info/register. 1 CMP credit.

Arlington 150

Arlington Phoenix DC Virginia 150

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Advanced Medical Technology Association (AdvaMed); Saving Jobs and Lives – End Device Tax. E-Magazine.

Newsletter 52

Newsletter Austin Committee America 52

Beth Kanter

MARCH 7, 2022

The Smart Nonprofit is a jargon-free roadmap for nonprofit staff, boards, volunteers, and funders on the ways “smart technologies” like artificial intelligence are changing social change work. The Nonprofit Marketing Summit on March 8th from 9 am PT Chronicle of Philanthropy Online Forum on March 16th at 11:00 am PT.

Sample 64

Sample Review Social Media Innovation 64

Associations Now

SEPTEMBER 6, 2013

A new survey sheds light on how hotels and restaurants are engaging their guests through technology tools. As meeting attendees rely more heavily on their devices and become more familiar with the technology tools those outside your industry are offering, they’ll expect your association to deliver that same level of service and experience.

Technology 40

Technology Industry Social Media Denver 40

Velvet Chainsaw

NOVEMBER 21, 2014

As a conference organizer, how would you rank your competency regarding conference technologies like registration, speaker management databases, exhibits, conference apps, wayfinding signage, email marketing, CRM data bases and social media? Technology geek, technophobe or somewhere in between?

Technology 40

Technology Conference Class Cost 40

Association Adviser

NOVEMBER 19, 2013

But that’s the approach many associations seem to be following when it comes to taming the technology beast. To help your figure out where to devote your tech energies for 2014 and beyond, we reached out to some of the association world’s best technology minds for guidance. Social Media 2.0.

Technology 60

Technology Social Media Ohio Louisiana 60

Multiview

MARCH 31, 2022

When I started working with associations just a decade ago, it was hard to have a conversation about the digitization of communications and media. Trying to convince leaders to convert their printed magazines, journals and other publications into digital assets was almost impossible.

Communications 52

Communications Technology Organization Social Media 52

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

Reid All About it

JULY 28, 2017

“Education needs a dramatically new approach, in which learning is a lifelong pursuit, not an endeavor limited to a few years in early adulthood,” says Amy Burroughs of EdTech Magazine: Focus on Higher Education. Presenter: Elizabeth Glau, CMP, attendee experience manager, International Society for Technology in Education. Host: PCMA.

Chicago 150

Chicago Washington DC Social Media 150

Associations Now

AUGUST 23, 2013

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. But does the same hold true for exhibitions and their digital marketing efforts? Johnson Experience Marketing.

Industry 40

Industry Marketing Social Media Revenue 40

Association Adviser

JANUARY 25, 2019

said Kelly Clark, manager for online marketing at Naylor. Socially Superb. Listening in on social media channels is a great way to gauge how well you are communicating with your members, as well. In fact, in the Benchmarking Survey, one in three respondents strongly agree that social media is a high priority.

Communications 61

Communications Social Media Newsletter Survey 61

Association Adviser

APRIL 27, 2018

Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. In college, I was part of the University of Florida Student Chapter of the American Marketing Association. Erin Sevitz, IFMA.

Houston 74

Houston Florida Nashville Library 74

WBT Systems

OCTOBER 18, 2016

Describing the appeal of digital badges, the Humanities, Arts, Science, and Technology Alliance and Collaboratory ( HASTAC ) says, “ Digital badges are a powerful new tool for identifying and validating the rich array of people’s skills, knowledge, accomplishments, and competencies. A valuable tool indeed.

Education 150

Education Learning Management System LMS Certificate 150

Mizz Information

JUNE 19, 2014

On Tuesday, Ray van Hilst and I presented at ASAE’s Marketing, Membership and Communications Conference--it was fun (as far as public speaking gigs go) and great to see so many association friends. In the for-profit world, content is marketing. The marketing department works on marketing things--membership, conferences, products.

Content 40

Content Marketing Social Media Strategy 40

Associations Now

SEPTEMBER 26, 2017

Social media is a great way to build excitement about your event—but don’t lose sight of these other tried-and-true marketing methods. If you are of a certain age, you can remember when social media didn’t exist. It seems like a lifetime ago, doesn’t it? Tout segmented programming via email.

How To 49

How To Social Media Newsletter Video 49

Association Adviser

NOVEMBER 14, 2013

Membership Marketing Blog. New England Society of Association Executives Technology Conference. ASAE Technology Conference & Expo. Does your association have a magazine, newsletter, directory or website in need of revival? SmartBlog on Leadership. Developing a Successful Student Membership Strategy. Tony Rossell.

Directory 60

Directory California Social Media Newsletter 60

Vanguard Tech

FEBRUARY 22, 2013

Maddie Grant covered why associations and non-profits need to be engaging in Google+ At the ASAE Technology Conference. This post at Social Media Today covers the concept of AuthorRank and Authorship and how we need to claim our content through Google+. Read More at Social Media Today. Evolve your skills.

Tips 70

Tips Social Media Content Project 70

Association Adviser

MAY 27, 2018

Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Katie Butler: I joined IIABA in 2003 as editor-in-chief of Independent Agent (IA) Magazine , the flagship publication of IIABA. Now I oversee the association’s publications, marketing and public relations.

Video 60

Video Communications Social Media Newsletter 60

Association Adviser

OCTOBER 13, 2016

Technology continues to evolve to serve the needs of the association community, and while cost may be a barrier, tech products and services provide so much more than database management. Associations should consider the positive impact technology can have on the entire organization and make necessary investments.

Communications 60

Communications Revenue Social Media Survey 60