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Tips for Attracting a Younger Audience to Your Webinars

Blue Sky eLearn

Millennial Characteristics. Unlike previous generations, millennials do not care as much about status. Rather, millennials care more about recognition. Status takes time and effort while recognition can be instant – and we all know millennials love instant gratification. What does this mean?

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Tips for Attracting a Younger Audience to Your Webinars

Blue Sky eLearn

Millennial Characteristics. Unlike previous generations, millennials do not care as much about status. Rather, millennials care more about recognition. Status takes time and effort while recognition can be instant – and we all know millennials love instant gratification. What does this mean?

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Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base.

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Association Brain Food Weekly: 5.21.21

Reid All About it

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 5 Secrets of Email Marketing Geniuses. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. 1 CMP credit.

San Jose 369
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Does Social Media Get Consumers to Buy? Not Much, Study Says

Associations Now

Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community.

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OpenBadges: Increasing Visibility of Association Education

WBT Systems

This article in Associations Now magazine suggests that “digital badging can strengthen an association’s community by making its members’ accomplishments more visible”. Association education programs, whether providing conferences, online or offline training , blended programs, or a combination of approaches, are inherently social in nature.

Education 150
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Daily Buzz: LinkedIn Wants to Plan Your Meeting

Associations Now

LinkedIn can reference a user’s existing calendar systems, so maintaining a separate one in the app isn’t necessary, Social Media Today reports. A bot-based calendar search tool was discussed in 2016, but Social Media Today notes that the automated function “never seems to have seen the light of day.”.