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The Key to Attracting Millennials

Association Success

I am not an expert on Millennials, but I have three daughters aged 22, 20 and 18 so I am definitely gaining some basic understanding of how they think. Today, five years on, our membership is 47% Millennials, 34% Gen X and 19% Baby Boomers. That growth came from the Millennials. Not tech support. What did we do? Content portal.

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Reaching Millennials (Gen Y) with Mobile

Association Adviser

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Millennials don’t want to interact with brands on social media the same way that they interact with friends or family.

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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base.

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Why Should You Provide Continuing Education to Your Members?  

Forj

This is especially true for millennials entering the work force, because they tend to be more concerned about their career paths than older generations. Here are some of the main benefits of offering professional education to your members: Increased Member Engagement. Increased Revenue.

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Association Success: 7 Ways to Thrive Not Just Survive

Association Freak

But unfortunately, the effects are rippling through the association world – putting downward pressure on membership, lowering advertising, royalty, and other revenue sources, and impacting the dashboard metrics of most organizations. Users, of whom 67% are Millennials, have saved $170M+ this year. The Exploding Data Economy.

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10 KPIs Nonprofits Need to Focus On  

MemberClicks

Choose the main types of data that your organization needs to know they’re doing well. They’re also the most diverse generation ever, and, like millennials, Generation Z were raised on the idea of community service.” (Siloing is a problem in nonprofits like everywhere else, and it hinders good decision-making.)

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Association Brain Food Weekly: 3.9.18

Reid All About it

Now for the main event: upcoming free professional development events for the association community. – Adapt to Attract Millennial and Gen Z Talent . Millennials make up the largest segment of the workforce. Solving the Mystery of Association Innovation: 7 Practical Steps to Increasing Members, Revenue and Value.

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