Aaron Wolowiec

APRIL 25, 2018

Business agree: Perhaps now more than ever, events are important. At the same time, social media and technology improvements have presented challenges to meeting planners. But the need for education, engagement and networking remains strong.

Marketing 124

Marketing Social Media Education Technology 124

Aaron Wolowiec

MARCH 16, 2018

This week, the Association of National Advertisers announced a new initiative called the Talent Forward Alliance to identify talented professionals and support them in their careers – via professional development and continuing education.

Industry 100

Industry Marketing Education 100

Aaron Wolowiec

MARCH 31, 2015

1, with marketing and communications taking the No. In a major shift from 2014-2015, our survey results show that it has become a candidate’s market, increasing the challenge for nonprofit managers to find and hire the staff they need and to pay the higher salaries required,” the report says. 2 slot, followed by technology. “In

Marketing 100

Marketing Leadership Technology Report 100

Aaron Wolowiec

JUNE 11, 2021

The Image Shoppe is a brand and digital marketing agency that provides the following services: brand marketing, digital strategy, design, copywriting, web development and fractional CMO.

Strategy 246

Strategy Marketing 246

Aaron Wolowiec

MAY 4, 2021

At Pricing for Associations, they have conducted numerous surveys for market research and market testing around value and pricing. They'’ve found that most surveys require three core components. If you're looking to DIY a survey on value and pricing in the next few months, this article is for you.

Price 208

Price Survey Marketing 208

Aaron Wolowiec

SEPTEMBER 8, 2023

Models of innovation primarily used in business, marketing, and technology, may provide some insight. Mandating it for individuals who are not receptive may lead to a superficial compliance without genuine understanding or behavior change. It can also derail the experience for those who are receptive and came to learn.

Innovation 130

Innovation Technology Process Marketing 130

Aaron Wolowiec

APRIL 27, 2021

of event marketers say that virtual engagement tools will play a big role in their event strategies for 2021. "In our increasingly connected digital world, it’s more difficult than ever for event planners to cut through the noise, hold the attention of attendees, and deliver valuable engagement for event sponsors. It’s no surprise that 71.5%

Video 246

Video Content Tools Strategy 246

Aaron Wolowiec

NOVEMBER 10, 2020

Kelly Clark, Manager for Online Marketing for Naylor Association Solutions, is our Gardian of the Month.

Marketing 246

Marketing 246

Aaron Wolowiec

JUNE 4, 2021

Additionally, they help them reach their marketing goals across all areas of their business. Scott Oser Associates assists associations with recruiting, retaining and engaging members. They also serve as the revenue generating arm of an association for advertising, exhibits, sponsorship and partnership sales.

Recruiting 173

Recruiting Recruitment Revenue Marketing 173

Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 191

Social Media Innovation Survey Education 191

Aaron Wolowiec

OCTOBER 13, 2020

Charlotte Muylaert, Marketing Leader for Billhighway is our Gardian of the Month.

Charlotte 246

Charlotte Marketing 246

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 140

Certificate Recruiting Recruitment Social Media 140

Aaron Wolowiec

JUNE 21, 2021

Halmyre provides marketing strategy consultancy sparking growth for associations.

Strategy 173

Strategy Marketing 173

Aaron Wolowiec

SEPTEMBER 20, 2016

But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing. The report found associations rely on their chapters for member engagement, leadership development, membership recruitment, marketing communications and local resources.

America 199

America Michigan Report Education 199

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 100

Certificate Recruiting Recruitment Social Media 100

Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 100

Social Media Innovation Survey Education 100

Aaron Wolowiec

FEBRUARY 24, 2015

I didn’t want marketing speak, but instead the pros and cons of dining experiences. The point is: Word-of-mouth is a powerful marketing tool. Filed under: Associations , Marketing , Membership Tagged: associations , customer service , e-book , Facebook , marketing , members , membership , referral , WebLink , word-of-mouth marketing.

Survey 100

Survey Newsletter Marketing Social Media 100

Aaron Wolowiec

JULY 22, 2014

I also love my World Market membership because, well, I enjoy the wine discounts. Marketing General Inc. recently released the results of its annual Membership Marketing Benchmarking Report , in which 53 percent of associations reported membership growth throughout the last year. I love my Barnes and Noble membership.

Social Media 100

Social Media Recruiting Recruitment Report 100

Aaron Wolowiec

NOVEMBER 17, 2015

Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. Next month, we’ll be discussing how to implement our marketing and communications plan. Capacity-building. Client-oriented.

Michigan 100

Michigan Newsletter Atlanta Content 100

Aaron Wolowiec

MARCH 1, 2015

Q & A with Peggy Hoffman, President, Mariner Management and Marketing. Peggy Hoffman, president of Mariner Management and Marketing, LLC. Filed under: Innovation , Marketing Tagged: Academy Awards , Event Gardeian of the Month , Mariner Management and Marketing , Oscar , Peggy Hoffman.

Content 100

Content Innovation Marketing 100

Aaron Wolowiec

SEPTEMBER 30, 2014

Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. Lee Ali , Mariama Holman , marketing , members , MultiView , sales , Springtime Expo , trade shows.

Tips 100

Tips Marketing Strategy Content 100

Aaron Wolowiec

MARCH 9, 2015

billion – 37 percent of the total amount spent on contracts – on PR and marketing. Business associations came in second, spending more than $200 million on public relations, marketing and ad services. Earned media (or non-paid media coverage) is key to reputation building, especially in a market in which PR pros outnumber journalists.

America 100

America Social Media Directory Washington 100

Aaron Wolowiec

JUNE 14, 2016

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. What does that mean for associations?

Strategy 167

Strategy Social Media America Survey 167

Aaron Wolowiec

JANUARY 28, 2014

So instead, take a lesson from successful marketers. The golden rule of marketing is to identify your target audiences , which are the groups of people who are most interested in your product or services. They’re also the most engaged in your messaging and marketing efforts. A good example: education tracks. Make sense?

Revenue 100

Revenue Education Conference Content 100

Aaron Wolowiec

JUNE 29, 2015

If you’ve taken the Results at Hand assessment and realized your organization is ready to make the leap to mobile apps, a new whitepaper by Silverpop , a cloud-based digital marketing provider, could help. Tip 2: Integrate your mobile app with your marketing database. Silverpop focuses much of its whitepaper on mobile push apps.

Tips 100

Tips Content Marketing Survey 100

Aaron Wolowiec

JULY 23, 2013

Kevin Whorton, principal of Whorton Marketing and Research. Self-reflection is never easy, but this week, Kevin Whorton, principal of Whorton Marketing and Research , will help make the process a bit less painful. The answer to this says a lot about how well you’ve thought through your grassroots marketing.

Marketing 100

Marketing Discount Conference Survey 100

Aaron Wolowiec

MARCH 25, 2014

Sarah Lugo, digital marketing coordinator for Digitec Interactive. This month’s guest blog post is by Sarah Lugo, digital marketing coordinator for Digitec Interactive. Invest in marketing. Keep members abreast of your plans to offer online education and begin marketing your offerings well before they launch.

Learning Management System 100

Learning Management System LMS Education Course 100

Aaron Wolowiec

NOVEMBER 25, 2014

Foley produced a short video offering tips for effective holiday marketing. While many organizations offer sales and discounts during the holiday season, try using a slightly different approach to show appreciation.”. He suggests rather than promoting your business, promote your giveback efforts. And social media is a perfect platform.

Social Media 100

Social Media Discount Marketing Communications 100

Aaron Wolowiec

SEPTEMBER 20, 2016

But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing. The report found associations rely on their chapters for member engagement, leadership development, membership recruitment, marketing communications and local resources.

America 100

America Michigan Report Education 100

Aaron Wolowiec

APRIL 11, 2018

LinkedIn contends the short shelf life of soft skills coupled with a tightening labor market has created a skills gap. As such, talent development leaders recognize the importance of employee learning and are increasingly planning opportunities to foster employee growth.

Marketing 124

Marketing 124

Aaron Wolowiec

MARCH 4, 2014

Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries. Together, Scott and I will present: Under Pressure: Navigating Extreme Association Trends.

Michigan 100

Michigan Social Media Innovation Revenue 100

Aaron Wolowiec

MAY 18, 2018

The Gardian of the Month is Jennifer Amin, director of marketing and membership for AORE and Event Garde.

Marketing 133

Marketing 133

Aaron Wolowiec

JULY 1, 2014

More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed? Optimal event marketing is multimedia in nature and should include messaging in most – if not all – of these communication channels. Channels – Determine how your association communicates.

Sample 100

Sample Strategy Social Media Communications 100

Aaron Wolowiec

MAY 5, 2015

Consider customizing this list and sharing it with your members and attendees via marketing materials (e.g., A quick survey of industry professionals via ASAE’s Collaborate turned up the following 20 reasons (in no particular order) for booking within the official group block. brochure, website and social media) prior to your next big event.

Discount 100

Discount Social Media Marketing Survey 100

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to most reports, email is the No.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to most reports, email is the No.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

JANUARY 7, 2014

limiting our conference brochures, marketing prospectuses and even our one-page letters to only the most pertinent information). Finally, as someone who often wears the marketing hat by default, allow me to boldly recommend being funner in 2014. It also means scaling back those we do choose to send (e.g., What’s in it for me?).

Communications 100

Communications Michigan Products Marketing 100