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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

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Can You Better Serve Your Tradeshow Market?

Associations Now

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. Today the tradeshow, which is invitation-only for exhibitors, has expanded beyond its original location in Long Beach, California, to include New York City and Las Vegas as well.

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IAB Report: Marketers, Agencies Eye Potential of Digital Video Ads

Associations Now

The Interactive Advertising Bureau says both advertisers and marketers are seeing major growth potential for ads in the digital video space. It’s a topic being explored at IAB’s Digital Content NewFronts event in New York City this week. million split among the 305 respondents.

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Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership

The fact that the job market is heating up is significant for many associations. In New York City alone, there are 25,000 unfilled middle-skill jobs in the health care sector, a major industry among the association career centers we work with daily. employers’ hiring plans,” according to ManpowerGroup CEO Jonas Prising.

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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products.

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Associations are the Key to our Nation’s History and Prosperity

YourMembership

was the Chamber of Commerce of the State of New York, which was formed in 1768 by 20 merchants. Nearly 246 years later, it survives today as the Partnership for New York City. The challenges they face have never been greater and the new opportunities they have are just as great.

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Benchmarking and its Application to Your Member-based Organization

YourMembership

For instance, a marketing association can survey its membership to find out what vice presidents of marketing in New York City earn; how much their departmental budget is; and the components of their marketing mix. Provides a non-dues based form of revenue. Furthers and promotes the group.