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3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Whether consciously or subconsciously, this standard of service influences our expectations for our buying relationships with B2B technology vendors. However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. For Marketers.

Software 159
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Higher Logic Acquires Informz and Real Magnet

Higher Logic

For those who aren’t familiar with them, both are marketing automation software companies who have clients in the association and B2B enterprise markets. These are two successful companies with leading technologies and talented people behind them, all which complement our team, products, and services.

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Digital Marketing Efforts Increase ROI for the Exhibition Industry

Associations Now

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. But does the same hold true for exhibitions and their digital marketing efforts? Johnson Experience Marketing. Revenue generation is a priority.

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Community App Builder To Transform Your Community

Disciple Media

The Disciple platform puts you totally in control of your business, your revenue and the experience that you give your members. Charge subscriptions and build sustainable revenue: Disciple’s monetization tools, including multi-tier subscriptions and in-app purchases, enable you to build a secure revenue model.

Revenue 36
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Can You Better Serve Your Tradeshow Market?

Associations Now

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. CCW focuses on content creation, management, and delivery technologies, while SATCON offers education and exhibits serving companies in the satellite-enabled communications and content-delivery industry.

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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. In recent years, the struggle has become even more difficult.

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Cable Association Challenging Set-Top-Box Competition

Associations Now

With possible support from the FCC, companies like Google could change the set-top-box market, but telecommunications groups are advocating an alternative. This simple technology costs the average American cable customer $231 per year , according to data collected from pay-TV programming distributors by Sens.