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Association Brain Food Weekly: 6.6.16

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. – MGI’s 2016 Membership Marketing Benchmarking Report. Find out firsthand the latest association growth trends with the lead authors of the 2016 Membership Marketing Benchmarking Report. Host: Marketing General Incorporated. Presenters: Erik Schonher, Vice President, Marketing General Incorporated.

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Association Brain Food Weekly: 9.15.17

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Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Using Marketing Automation to Grow Event Registration. Hear about different ways to target, incent, and create buzz about your event through marketing automation. – Driving an Innovation Strategy.

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Association Brain Food Weekly: 6.16.17

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Get the lowdown on the voice-enabled speaker market in this post from eMarketer. Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy. Dan Stark, director of product strategy, NimbleUser. Digital Strategy Meets Reality (Association Chat). Learn what association execs get wrong about digital strategy.

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Association Brain Food Weekly: 11.13.20

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This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Powering Engagement with Persona-Led Marketing. Host: Halmyre.

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Reads of the Week: February 22, 2013

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Last night I went to Ignite Raleigh where the speakers, including a few of my friends, delivered a mix of inspiration, entertainment and education. Jeff holds a special place in my heart because he arranged a welcome lunch for me when I moved to Raleigh. Tagged: Content Marketing. The power of Twitter! Give it a try!

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Association Brain Food Weekly: 8.11.17

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Here’s what you need to know about Voice AI , “the next frontier of brand marketing.” And that means association marketing too. Hosts: Billhighway and Mariner Management & Marketing. These green-meeting elements can make or break even the most popular events, so it’s critical to market them strategically and advantageously.

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Association Brain Food Weekly: 2.19.21

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Board strategy. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Host: American Marketing Association. Membership recruitment.

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