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Association Brain Food: 4.5.24

Reid All About it

One is the difficulty of proving the value of membership to members and prospects. Another is persuading members to make time for association engagement. Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today.

Revenue 256
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Association Brain Food: 1.12.24

Reid All About it

ExOrdo shares key findings from their interviews with 27 scholarly societies about event goals, programs and challenges. They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Young member engagement.

LMS 266
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Association Brain Food: 2.2.24

Reid All About it

Member connections. At Sidecar, Amanda Kaiser and Amith Nagarajan describe another approach to helping members connect with each other: AI matching. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. SHRM was also dinged for not providing accessible online learning.

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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Tracy King at InspirEd says Gen Z has different ideas for how they want to learn, work and build a career —and she has the research to back that up. Member recruitment. Gen Z education.

Revenue 256
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Association Brain Food: 11.10.23

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I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. If you’re feeling nostalgic about ASAE TEC, a new online event, People Powering Tech on December 14 from 10:30 a.m. Intentional learning.

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Association Brain Food: 1.5.24

Reid All About it

Member segmentation. Dave Will at PropFuel has a lot to say about the low bar of member data segmentation. If you want a meaningful connection or relationship with members, you have to get more granular—and he explains how. Learning about AI. Learn what you need to consider in seeking the right venue.

Revenue 277
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Association Brain Food: 2.9.24

Reid All About it

In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Online experiences. Michelle Brien at Matchbox shared the results of their research on the value of virtual experiences to associations and their members. Event trends. Data, AI and value propositions. More info/register.