SCD Group

DECEMBER 30, 2012

And while part of me is thrilled (I’ve been pushing for this for over a year), I’m nervous that the appeal of the one-size-fits-all approach allows us to be complacent about the level of service and brand experience we’re providing in mobile. We still need to identify when to enhance the member experience by also providing an app.

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Reid All About it

NOVEMBER 1, 2019

Like many things millennials “killed,” the dinner party has simply adapted for the post-recession era. Host: National Institute for Social Media. Presenter: Jennifer Radke, SMS, CEO, National Institute for Social Media. Failing to get everyone on board can result in failed projects, wasted time and lost money.

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Washington Social Media Content Texas 34

Association Adviser

JUNE 30, 2016

Personally, association leaders have told me about newly created titles such as “VP of member value,” “director of member experience” and “chief imagineering officer.” Rita Chen Fujisawa, vice president and VOO, California Association of Health Facilities, said CAHF members tend to be late adopters of technology.

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Reid All About it

SEPTEMBER 13, 2019

It’s not just Millennials. A majority of Gen Xers and Boomers are also regular users of social media and smartphones. 8 Ways to Get Gen Z and Millennials to Give. Hear about the insights and campaign experience that have led to hundreds of viral crowdfunding campaigns. (Emma Langley, Velocity Partners ).

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Association Adviser

MARCH 19, 2013

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. High performing associations anticipate member needs before the member has to ask. As technology becomes more pervasive, don’t forget the personal side of the member experience. Michelle Mason, ASQ.

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Reid All About it

NOVEMBER 18, 2022

Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). Anyone who leads a technology project, like an AMS implementation, must understand APIs. Danielle Russo, CAE, brings decluttering lessons from home to the association office. Association and B2B sales. 1 CAE credit.

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Reid All About it

OCTOBER 7, 2022

It’s much better to get this news well before your project begins so you can figure out how to juggle these tasks with your regular workload. Too many associations deliver—and too many attendees settle for—mediocre, ineffective educational experiences. Speakers: Colleen Scott, CCS Project Management. 1 CAE credit. 1 CAE credit.

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