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Members Hire Strategic Solutions

Potomac Core

Since 2004, Julia Hamm , President & CEO of Washington, DC based Smart Electric Power Alliance ( SEPA ), positioned the organization as the strategic partner to help the electric utility industry transition to a clean energy future. Grew annual revenue from $300,000 to $12 million. Millennial’s as key to club workforce.

DC 232
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Association Brain Food: 9.29.23

Reid All About it

One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Marketing to younger generations. Daughtry, M.Ed.,

Revenue 272
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Association Brain Food Weekly: 1.26.18

Reid All About it

Attracting millennial/young professional supporters. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). The millennial generation, now 44% minority, is the most diverse generation in American history. Location: Washington DC. Location: Washington DC.

DC 225
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Association Brain Food: 2.23.24

Reid All About it

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Location: Washington DC. Host: Professionals for Association Revenue Speaker: Susan Borke, Principal, BorkeWorks Wed 2/28 at 11 a.m. CAE credit.

DC 261
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Association Brain Food: 9.22.23

Reid All About it

Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Visualizing the Future: AI, Dataviz, and Real-World Impact (Washington DC) Learn how AI is being designed for trust and feedback, examining features in everyday technologies. Location: Washington DC.

LMS 266
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Association Brain Food: 10.27.23

Reid All About it

Trying to figure out how to market more effectively to Gen Z and millennials? She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m. Marketing to younger generations. Strategic partnerships.

LMS 256
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Association Brain Food Weekly: 10.27.17

Reid All About it

Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025. Organizer: ASAE Greater Washington / National Capital Community. Tue 10/31 at 2:30 p.m. 1 CAE credit.

LMS 150