Newsletter Revenue Strategy White Paper 
Reid All About it
APRIL 19, 2024
In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. AI for associations. Consultant/founder wisdom. I’m happy to feature it as long as it’s not too product-centric.
.orgCommunity
JULY 18, 2019
Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. What can we do to fill that gap?’”.
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Vanguard Tech
JUNE 27, 2013
However a more efficient strategy would be to do a little more intelligence gathering to find out more about whom your audience really is and where they get their information. Then gather data from external sources through white papers and published research. Many of the vendors you work with develop white papers and webinars.
Association Adviser
OCTOBER 13, 2016
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.
Association Adviser
AUGUST 27, 2013
maggielmcg: Really great white paper about the mission-driven volunteer by @ewengel and @peggyhoffman [link] #assnchat. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies.
Membership Marketing
JULY 17, 2012
Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. Labels: Growth Strategy , Lifecycle , Membership Life Cycle , Membership Lifecycle.
Membership Marketing
NOVEMBER 1, 2010
He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Hey Tony, I think this strategy is a no-brainer. Cost of Wrong Strategy. (8).
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