Reid All About it

APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. . More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization?

Atlanta 195

Atlanta millennials Price Technology 195

YourMembership

MAY 15, 2012

The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Demographics play a key role in recruiting members. Associations. Nonprofits + Foundations.

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Recruiting Recruitment Tips Tampa 150

Reid All About it

JANUARY 12, 2024

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Hear how the speaker’s team developed a price elasticity forecast, share your own data modeling stories and learn from in-the-trenches experiences of your peers. Young member engagement. Member mobile app. 1 CAE credit.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

NOVEMBER 10, 2023

If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). Explore innovative strategies to revitalize a nonprofit board, rekindle enthusiasm, and re-engage members in the organization’s cause.

Certificate 281

Certificate Price Tools Technology 281

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

AUGUST 4, 2023

Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing. 1 CMP credit.

Atlanta 195

Atlanta Price Revenue Denver 195

SCD Group

OCTOBER 11, 2012

I’ve posted before about the “magic pricing” for association memberships and a case study of one association that added a free member category. Is there a "magic" price for association memberships ? Now, Gregory Ciotti of The Daily Egg shares 3 Research Studies That Reveal Smarter Pricing Strategies.

Price 40

Price Strategy Case Study Recruiting 40

Associations Now

OCTOBER 5, 2016

Interesting discount strategy: The National Tactical Officers Association is now offering a $25 “digital” membership. How did the group cut the price of an individual membership by $15? The post Wednesday Buzz: Recruiting Passionate Members As Marketers appeared first on Associations Now. Other Links of Note.

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Recruiting Recruitment San Francisco Marketing 98

Reid All About it

FEBRUARY 5, 2021

Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy. Hear about several strategies for gauging a customer’s (i.e., Quick hits. Fri 2/5 at 12 p.m. –

San Diego 370

San Diego Price Strategy Education 370

EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue.

How To 130

How To Discount Social Media Software 130

Reid All About it

NOVEMBER 20, 2020

Virtual conference pricing. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Maximizing Revenue through Smart Pricing Strategies. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Can I get an amen?!

Certificate 370

Certificate System Dallas Price 370

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Reid All About it

SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO. Host: ASAE.

LMS 329

LMS Montana Revenue Price 329

Reid All About it

JANUARY 8, 2021

Virtual conference pricing. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This case study will help you make an effective argument for appropriate pricing. Joe Post, Vice President Strategy & Experience Design at Adage Technologies. 1 CMP credit.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Velvet Chainsaw

JANUARY 11, 2019

Many associations struggle with the right strategy for involving students in their organization and events. So is this the right strategy for your association and conference? It’s not uncommon to see student pricing that is $200–$300 below the per-person direct meeting costs. Does Investing Early Result In Loyalty?

Strategy 67

Strategy Conference Discount Price 67

Reid All About it

JUNE 25, 2021

Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Even with the right budgets and resources to fund a hybrid event strategy, many organizers feel unsure where to start.

LMS 361

LMS Revenue Tips America 361

Reid All About it

NOVEMBER 3, 2023

GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Let’s work together to gain a better understanding of the compensation landscape, the factors that influence pay, and the strategies for negotiation, so associations can work to attract and retain an engaged workforce. Board buy-in on tech.

Tools 272

Tools Strategy Revenue Technology 272

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

SEPTEMBER 25, 2020

Norwegian outdoor living concept ‘friluftsliv’ could be a valuable pandemic coping strategy. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Chloe Richardson, rebooking expert, sales coach, strategy consultant and onsite process manager. (JT Long, Smart Meetings ).

Case Study 285

Case Study Content Montana Price 285

Reid All About it

JANUARY 21, 2022

Explore other strategies that will help financial executives to better connect with nonprofit boards to advance strategic planning and innovative change. Pricing for Association Events. Ever wondered how to price an offering? Or if the current price is right? Would lowering the price slightly dramatically increase volume?

Survey 195

Survey Newsletter Price Technology 195

Membership Marketing

DECEMBER 2, 2014

The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association. As a reader of this blog, you may know that I believe in making special offers available to recruit prospective members. Dues Discount price testing Test marketing'

Discount 40

Discount Recruiting Recruitment Price 40

Reid All About it

NOVEMBER 12, 2021

It’s a good list to compare against your marketing strategies and tactics. The quick way to price your hybrid and virtual events. Walk away with new strategies to level up as an event experience leader. Get an overview of the latest apps and strategies for workplace mindfulness, wellness and productivity. Board foresight.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

SEPTEMBER 15, 2023

Data strategy. Dabdub, Director for Admissions and Recruitment Affairs at the American Association of Veterinary Medical Colleges Josie Hernandez, IOM, Account Executive with Bostrom and President of Association Latinos Carol Martinez, Manager of Community Impact at Project Management Institute Ben Yzaguirre, M.Ed., More info/register.

LMS 256

LMS Revenue Arlington Education 256

Achieve

AUGUST 18, 2020

However, now is the perfect time to try new strategies to keep your donors engaged while raising support for your mission. Audiences are eager to continue supporting the causes they love in new ways, and virtual fundraising technology has made it easier than ever to update your strategies. Review your toolkit and virtual strategies.

Guidelines 98

Guidelines Software Price Revenue 98

Reid All About it

MARCH 8, 2019

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. Thu 3/14 at 1 p.m. 1 CAE credit.

LMS 170

LMS Price DC Washington 170

Reid All About it

APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Walk the Talk on DEI: Actionable Strategies to Create a Diverse, Equitable, and Inclusive Organization. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

Blue Sky eLearn

JULY 24, 2019

At Snowball Fundraising , we develop fundraising and event tools for nonprofit organizations, so we’ve seen firsthand how important it is to develop and fine-tune the right strategies when events have very specific goals. . Encourage current members to volunteer for events or try and recruit others for you.

Tips 201

Tips Software Recruiting Recruitment 201

Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Raising sponsorship prices. Host: ASAE.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” Recruiting millennial members. Millennials need jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

SEPTEMBER 1, 2023

They describe nine strategies for marketing membership to Gen Z. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Mark Wallach, Engagement Mobile Strategies ) Ugly numbers from Microsoft and ChatGPT reveal that AI demand is already shrinking.

Revenue 227

Revenue Survey Education Strategy 227

Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. Deploy Market Penetration Pricing – Price is one of the four P’s of marketing., This is known as a market expansion strategy.

Recruiting 40

Recruiting Recruitment Price Survey 40

Potomac Core

APRIL 23, 2019

Some leaders already acknowledge that relevance by itself can’t be a winning strategy in a dynamic business environment. The Index’s return to the Industry is helping to justify price changes with its customers. And while relevance is necessary for organizational survival, it’s not enough in this disruptive and uncertain era.

Recruiting 188

Recruiting Recruitment System Industry 188

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Recruit your board. Recruit your staff. Start recruiting members.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Effective Strategies for Leveraging Local Media to Advance Advocacy Efforts. Kim, Principal of Butterfly Strategies.

LMS 369

LMS Certificate America Committee 369

Associations Now

FEBRUARY 12, 2019

But there are still many challenges ahead for associations looking to recruit, engage, and retain millennial and Gen Z members. Peer-to-peer recruitment. This shows us that authentic connections matter and can be much more relatable than other tactics for recruitment,” Myers says. Price sensitivity. Instagram engagement.

millennials 104

millennials Recruiting Recruitment Price 104

Freestone

AUGUST 15, 2023

It might be time to consider investing in your CE program’s webinar strategy. Strategies to create a successful continuing education webinar Here are six best practices to create a successful webinar experience for your CE learners: 1. Webinars can help you reach more learners and boost learner comprehension. Diversify content.

Education 52

Education LMS Library Course 52