Aaron Wolowiec

SEPTEMBER 23, 2014

That person should be responsible for providing such an education. The most common way to educate continues to be printed materials, the institute said, but emails, social media and internal messaging systems also work well. Bottom line: Employers need to do a better job educating their staffs about benefits. Have a little-known perk?

Education 100

Education Social Media Survey Resources 100

Aaron Wolowiec

MARCH 17, 2015

The Social Media Command Center. Your event will be social whether you plan for it or not. The fact of the matter is that people talk about their experiences on social media – all of their experiences. Negative social conversation can alert you to a small problem before it becomes a big problem. Customize your content.

Social Media 100

Social Media Cost Content Conference 100

Aaron Wolowiec

JANUARY 14, 2014

By now, many of you may have heard about the epic public relations failure of BWL in response to mid-Michigan’s days-long power outage after a major ice storm, dubbed “Icepocalypse.” Traditional and digital/social media are both essential but also be prepared to think out of the box. And still nothing from BWL.

Michigan 100

Michigan Social Media Communications Case Study 100

Aaron Wolowiec

JULY 26, 2016

A comprehensive training needs analysis exercise with the trainees will help you assess what skills and knowledge they need to excel in their job responsibilities and the gaps in their existing knowledge and skill sets. 5) Align content with real-life job roles and responsibilities. 1) Supplement the training with “social learning.”.

Organization 100

Organization Case Study Course Analysis 100

Aaron Wolowiec

NOVEMBER 12, 2013

The Internet, social media and mobile devices are the sources of this transformation.”. As people become increasingly dependent on mobile news and social networking platforms, conference and event planners will look for facilities that are keeping pace. And this means accommodating a variety of physical and social needs.

Social Media 100

Social Media Certificate Technology Industry 100

Aaron Wolowiec

JUNE 10, 2014

And people notice: If a member is trying to decide which association to join, your organization’s commitment to social responsibility could make that decision a bit easier. Event Garde was tagged in social media posts and we engaged media. That’s not all.

Social Media 100

Social Media Committee Team Maine 100

Aaron Wolowiec

AUGUST 6, 2013

Regardless of which of the roles above we play and regardless of which medium (direct mail, email, telemarketing, word of mouth, social media, etc.) You can be the best marketer in the world but the bottom line is that value drives response. Do you understand your value proposition and are you communicating it well?

Marketing 100

Marketing Social Media Atlanta Maine 100

Aaron Wolowiec

APRIL 1, 2013

Not surprisingly, the breakdown of responses was similar. Our response rate is overwhelming. Marketing and education departments should work hand-in-hand because the marketing department is the one responsible for getting the event or education offerings out there. However, social learning is difficult to explain up the chain.

Education 100

Education Strategy Content Resources 100

Aaron Wolowiec

FEBRUARY 24, 2015

Those who offer a nine or 10 in response to the above question are those who are considered “loyal referrers,” while those who reply with zero to six may actually detract members. Touchpoints are all the ways in which you engage members, from telephone interactions to email newsletters to social media.

Survey 100

Survey Newsletter Marketing Social Media 100

Aaron Wolowiec

MAY 25, 2012

Trend topics were solicited from local, state and national media outlets, as well as various social media channels, last year’s attendees and registrants of this year’s event. Comprehensive marketing: using print, web and social platforms. Industry experts were then secured to speak about each hot topic. Why is it hot?

Innovation 100

Innovation Michigan Social Media Strategy 100

Aaron Wolowiec

OCTOBER 15, 2013

I continue to be amazed at the response from readers on the topic of internships. My colleague, Aaron Wolowiec , founder of Event Garde , posted on Collaborate , a private social network for members of the American Society of Association Executives , that I was looking for examples of successful internship programs. And examples I got.

Philadelphia 100

Philadelphia Marketing Examples Social Media 100

Aaron Wolowiec

JUNE 3, 2014

I suspect this is the four-letter word you last used in response to the question, “How are you?” Volunteers like to talk; tight agendas and pre/post socials are your friend. And it’s probably not an exaggeration either. It’s best for volunteers to see and benefit from the fruits of their labor in a timely way.

Michigan 100

Michigan New Jersey Minnesota Pennsylvania 100

Aaron Wolowiec

AUGUST 3, 2012

Following are those questions and my responses: How do you measure increase in engagement for events? It’s not just an “education” responsibility.]. Filed under: Marketing , Meetings , Social Media. What are you measuring? In addition to curation, you should also consider communication and marketing.

Content 100

Content Video Conference Social Media 100

Aaron Wolowiec

OCTOBER 17, 2012

It will be their responsibility to promote the session through the various social media channels available during the conference. When attendees don’t see the content they’re looking for on the program agenda, allow them to claim a specified meeting room onsite and conduct a session of their choosing. Game Changer Sessions.

Strategy 100

Strategy Education Innovation Industry 100

Aaron Wolowiec

APRIL 14, 2015

That includes membership growth, non-dues revenue, social media and Big Data. That’s also why designing your sites with responsive design—the ability to experience optimal viewing of a website from any source: web, phone or tablet — is “now mandatory,” explained AGC’s Francis.

Social Media 100

Social Media Revenue Technology Communications 100

Aaron Wolowiec

OCTOBER 3, 2012

I was recently asked by Maddie Grant of SocialFish to answer a handful of questions about social learning. I’m including here both the question and my response. What advice do you have for someone trying to incorporate social technology and engagement into: - the formal online learning programs they manage?

Technology 100

Technology Social Media Video eBook 100

Aaron Wolowiec

DECEMBER 13, 2012

Social media feeds/conversations. Social media. There’s no need for this responsibility to land squarely on the shoulders of staff. Following is a partial list: Guest bloggers/journalists. Slide decks/executive briefs. Handouts/resource materials. Discussion boards/online communities. Audio/video recordings. YouTube videos.

Content 100

Content Newsletter Social Media Case Study 100

Aaron Wolowiec

SEPTEMBER 10, 2013

And a good percentage of volunteers stop because life changes their availability – a new job, a new responsibility at work, a new baby. “People like variety, so the question to ask [if you’re struggling to keep volunteers] is whether people were driven out of your organization because of a lack of variety,” Hoffman said.

Michigan 100

Michigan Committee millennials Social Media 100