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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. Books like The Medici Effect , by Frans Johannson, and Where Good Ideas Come From , by Steven Johnson, confirm what weve long known: innovation in one field often occurs when an idea from another is associated into a new context.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Of course, that’s more easily said than done. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Plotke lamented that associations tell her non-dues revenue is more important than ever. Can associations improve their IQ (innovation quotient)?