Associations Now

FEBRUARY 8, 2017

In 2002, NIDA set a goal to bulk up government membership by piloting a free, three-year government membership category with the option to renew as a dues-paying member. The Society for Nutrition Education and Behavior is a case in point. But what if you’re a smaller association that doesn’t rely heavily on face-to-face events?

Iowa 40

Iowa Revenue Recruiting Recruitment 40

.orgCommunity

OCTOBER 8, 2019

HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. In either case, the organization’s extraordinary growth reflects its success at attracting and recruiting new constituents. In this excerpt from our book, Association 4.0—Positioning

Technology 40

Technology millennials Revenue System 40

Association Adviser

JUNE 17, 2014

Association career sites are great tools for recruiting new members and for engaging the passive job seeker that commercial job boards can’t tap. . CS: Career centers increase website traffic, generate non-dues revenue and increase membership recruitment opportunities, among other things. Why do you think that is? CS: Absolutely!

Newsletter 60

Newsletter Revenue Recruiting Recruitment 60