Big Data: Big Headache or Big Opportunity for Associations?
Association Adviser
JANUARY 21, 2014
Those in the association world are a little less blunt about the information gathering process. If you’re taking shortcuts due to staffing, technology or financial resources, then don’t pretend what you’re doing is scientific. As ASAE’s Greg Melia told Association Adviser TV recently: “Data, data, data is a clarion call.
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