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How Coachella Could Help You Plan Better Events
Associations Now
APRIL 21, 2017
Your association’s meetings and conferences may not have a lot in common with festival juggernaut Coachella, but there are still some lessons to be gleaned from it. In 2001 it became an annual event, and camping was introduced as an add-on option in 2003, creating another revenue stream. Know when to grow.
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