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How Coachella Could Help You Plan Better Events
Associations Now
APRIL 21, 2017
General admission tickets to see acts like Lady Gaga and Radiohead —priced at $399— sold out in three hours , and last year’s festival brought in a record-breaking $84 million. In 2001 it became an annual event, and camping was introduced as an add-on option in 2003, creating another revenue stream. Know when to grow.
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