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SCD Group: Does print still work for association marketing.

SCD Group

Does print still work for association marketing & communications? As you know by now, I’m an advocate of many of the new digital communications tools. So, I read with interest a Columbus (Ohio) Dispatch articl e saying that despite the prevalence of digital media, catalogs remain a huge part of retail business.

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Two ads define storytelling for associations

SCD Group

An email from Ohio State alerting me to a 90-second Apple commercial featuring the Ohio State Marching Band started my thinking about this blog on association storytelling. Thus, I found two ads that demonstrate compelling storytelling that serve as great examples for association marketers and membership professionals.