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Two ads define storytelling for associations

SCD Group

An email from Ohio State alerting me to a 90-second Apple commercial featuring the Ohio State Marching Band started my thinking about this blog on association storytelling. and regular media (newsletters, magazines, trade publications, etc.) Some association professionals ask me what I mean by storytelling.

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SCD Group: Does print still work for association marketing.

SCD Group

Does print still work for association marketing & communications? As you know by now, I’m an advocate of many of the new digital communications tools. So, I read with interest a Columbus (Ohio) Dispatch articl e saying that despite the prevalence of digital media, catalogs remain a huge part of retail business.