SCD Group

JANUARY 4, 2015

Social media lit up questioning the money and wondering if the University paid any of its professors that amount. While serving on the Ohio State University Alumni board more than 10 years ago, when meeting with the athletic director, I was startled when he said, “I just finished signing a check to the University for $26 million.

Michigan 40

Michigan Ohio Library Cost 40

SCD Group

JANUARY 23, 2014

An email from Ohio State alerting me to a 90-second Apple commercial featuring the Ohio State Marching Band started my thinking about this blog on association storytelling. and regular media (newsletters, magazines, trade publications, etc.) Some association professionals ask me what I mean by storytelling.

New York 40

New York Ohio Newsletter Video 40

SCD Group

DECEMBER 10, 2014

Disproven years ago by Ohio State research, the myth persists. If the media (or a blogger) posts a myth about your industry or profession, what should you do? First, your association should have a crisis communications plan. Your response should be posted on your website and to all your social media platforms.

Pennsylvania 40

Pennsylvania Ohio Analysis Social Media 40

SCD Group

DECEMBER 16, 2012

Disproven years ago by Ohio State research, the myth persists. If the media (or a blogger) posts a myth about your industry or profession, what should you do? First, your association should have a crisis communications plan. Your response should be posted on your website and to all your social media platforms.

Pennsylvania 40

Pennsylvania Ohio Analysis Communications 40

SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. In fact, I’ve heard it said that content is the currency of Social Media. Columbus, Ohio.

Content 40

Content Columbus Ohio eBook 40

SCD Group

AUGUST 29, 2012

Does print still work for association marketing & communications? As you know by now, I’m an advocate of many of the new digital communications tools. So, I read with interest a Columbus (Ohio) Dispatch articl e saying that despite the prevalence of digital media, catalogs remain a huge part of retail business.

Marketing 40

Marketing Columbus Ohio Tips 40

Associations Now

JANUARY 25, 2017

“So they’re used to having a computer at their fingertips and that’s their primary method of communication. A few years ago a social media strategy might have been a nice-to-have for your association, but with this new generation, it’s now a must-have,” Walker says. Their digital experience is integrated with technology.”.

millennials 40

millennials Ohio Membership Management Survey 40

Association Adviser

JANUARY 17, 2018

I earned my master’s degree in higher education administration at The Ohio State University and then worked on college campuses for four years. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention.

Team 69

Team Resources Education Revenue 69

Association Adviser

JANUARY 17, 2018

I earned my master’s degree in higher education administration at The Ohio State University and then worked on college campuses for four years. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention.

Team 61

Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

I earned my master’s degree in higher education administration at The Ohio State University and then worked on college campuses for four years. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention.

Team 60

Team Resources Education Revenue 60

SCD Group

JULY 9, 2012

While the comment embarrassed Romney and his campaign, it created a wonderful opportunity for the Ohio Art Company. ” Scott says “social media are tools. Its almost like an Etch A Sketch. You can kind of shake it up and we start all over again." they responded quickly. Real-Time is a mindset.” I love them!

Press Release 40

Press Release Ohio Price Content 40

SCD Group

AUGUST 30, 2012

If (as most associations) you cannot afford “major media buys,” don’t go down that path. Instead, consider other media tools to deliver your message(s) to your target audience(s). Columbus, Ohio. Social Media & Internet have replaced 2 of top 3 r. September 4-6, 2012. Posted by Steve Drake.

San Francisco 40

San Francisco Columbus Ohio Tools 40

AssociationChat

JUNE 28, 2020

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. Arizona, Ohio and other states have shuttered schools for weeks to try to limit transmission of the virus. New York – 19.5

United States 59

United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. Arizona, Ohio and other states have shuttered schools for weeks to try to limit transmission of the virus. New York – 19.5

United States 52

United States New York Conference Seattle 52