The Hourglass Blog: Don't Forget the Baby Boomers
The Hourglass Blog
OCTOBER 15, 2010
Millennials? But even those, I find, are being sure to include Baby Boomers in their campaigns, even when the products being sold appeal to much younger demographics. I've been writing and speaking about this since 2003. Where's the list of punk and grunge songs being used to sell products to GenXers? at 2:40 PM.
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