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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks
.orgSource
MARCH 4, 2024
Before their book was published in 2005, the authors “studied over 150 strategic moves spanning more than 30 industries over 100 years.” The SWOT analysis, which typically begins a planning process, makes you a prisoner of that crowded environment. The organization wanted to create a user-friendly certification process.
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