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Membership Wakeup Call for Associations
Association Adviser
MARCH 19, 2013
Many associations tell us their membership is back to where it was before the 2008-09 downturn, perhaps even a bit better. Associations must adapt to shifting demographics, new communication platforms and changing member preferences. So why aren’t we popping the champagne corks? It’s cautious optimism at best. Here’s why.
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