2009 Communications Member Experience millennials 
Higher Logic
FEBRUARY 24, 2020
The Metal Treating Institute ( MTI ) is a nonprofit trade association built to support its members, companies in the heat treating business. It has 370 member companies across 40 U.S. MTI adopted an online community in 2009. 97% member retention rate. states and Canada. This is their digital transformation story.
Association Subculture
AUGUST 2, 2011
I refuse to sell Millennials short and insist that they can’t be attracted to a profession, issue or cause through any other method than WIFM. WIFM doesn’t apply to the totality of the association’s vision and mission or the member experience. communications. (4). community. (3). ► 2009. (14).
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