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Record-breaking donations on Give to the Max Day in Minnesota

Beth Kanter

I have been tracking this giving day since its first Giving Day back in 2009 and every year do a debrief post or interview. 1. Hi Dana, congrats on another successful Giving Day in Minnesota. Also new this year, we established headquarters in our offices that served as our communications hub.

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GiveMN 2012 Giving Day by the Numbers

Beth Kanter

To get there, we employed a number of strategies, but chief among them was social media. Social media has always been a key communication tool for Give to the Max Day. A quick look at the social media data from Give to the Max Day 2012 shows a sizable jump over the previous year.