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Record-breaking donations on Give to the Max Day in Minnesota

Beth Kanter

I have been tracking this giving day since its first Giving Day back in 2009 and every year do a debrief post or interview. 1. Hi Dana, congrats on another successful Giving Day in Minnesota. PadillaCRT has led our earned media strategies since we launched GiveMN in 2009. Total gifts: 120,664 (13% increase over 2013).

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GiveMN 2012 Giving Day by the Numbers

Beth Kanter

To get there, we employed a number of strategies, but chief among them was social media. Social media has always been a key communication tool for Give to the Max Day. A quick look at the social media data from Give to the Max Day 2012 shows a sizable jump over the previous year. Check out the webinars here.