Association Subculture: WIFM? Bah. WIFU!
Association Subculture
AUGUST 2, 2011
is the bane of association leadership. The WIFM idea is very well established and will continue to have a place in discussions regarding the value proposition we offer to member-citizens in associations. WIFM doesn’t apply to the totality of the association’s vision and mission or the member experience.
Let's personalize your content