2016 Benchmarking Study Reveals Association Communication Hurdles Remain
Association Adviser
OCTOBER 13, 2016
1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010). Facebook once was considered the sacred personal social media spot for members, but pushing information into a news feed (where members have an option to view or not) is a smart move that associations are embracing.
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