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Salesforce or Microsoft: What’s the Right CRM Platform for Your Association Management Software?

Nimble AMS

In the past few years, there has been a noticeable push by associations to leverage enterprise constituent relationship management (CRM) platforms from Salesforce or Microsoft as the platform for their association management software (AMS). They were number one in 2011, 2012, 2013, 2014 and 2017, and number two in 2015 and 2016.