article thumbnail

5 Gen Z Values Associations Need to Know

Membersuite

5 More Gen Z Values—and How To Appeal To Them Generation Z was born between 1997 and 2012, making them about 10 to 25 years old. They’re done with the social media performances of selfie-obsessed, show-off Millennials in their feeds. The focus here is on young Gen Z adults, 18 to 25 years old. They like TikTok’s unedited, live streams.

article thumbnail

An Association Just for Millennials? New Advocacy Group Aims High

Associations Now

An anecdote credited to Simpson and relayed by a Washington Post op-ed writer in 2012 was the impetus for the launch of the first association specifically targeting all young adults. In comments to Vice , the 26-year-old explained that the goal of the group is to highlight the influence of millennials as a voting bloc.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

Three millennials (two males and one female) also served on the committee. The three millennials asked some very tough and insightful questions. They can even recruit more members than the association staff can adequately serve, leading to disappointment and low retention rates for new recruits.”.

article thumbnail

Social Media Roundup: How the GSA Plans to Renew Trust

Associations Now

Also: tips to bump up attendee numbers without having to discount. Tangherlini welcomes employee opinion, citing the organization’s “Great Ideas Hunt,” a 2012 program that allowed GSA employees to step up with new ideas. Don’t Discount the Alternatives. What to do with an $823,000 budget? Sound familiar? (ht ht @usgsa ).

article thumbnail

10 Ways to Communicate Better with Instagram

Association Adviser

On Thanksgiving Day 2012, more than 200 Thanksgiving-tagged photos were uploaded every second. Advertise merchandise and discounts: Hawk your next paid program or new association accessory with an Instagram photo. That’s a lot of turkey. In June, the app introduced video capability.

article thumbnail

SCDdaily's Readings of the Week for Association Executives

SCD Group

Part 2: Adopting Better Discount Practices: The second article in the series explores the better use of discounts. Deirdre Reid said it best in her post, Twitter Insights from the 2012 ASAE Technology Conference. “A 4 Rules for a Video to Go Viral By Joshua Hardwick of ShortyMedia.