2013 New York City Strategy Technology 
Associations Now
MARCH 12, 2015
Now, the popular account, which features men reading while riding the subway in New York City, is partnering with nonprofit social enterprise First Book in an effort to raise $50,000 to provide new books for kids in low-income families. That kind of sustained engagement translates to brands, too. percent among top brands.
Association Adviser
DECEMBER 17, 2013
What surprised us most in 2013? Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Reader Note: Learn more about the science of innovation by attending IAOIP’s Innova-Con annual meeting next month in New York City. Not using Innovation Science.
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