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IAB Report: Marketers, Agencies Eye Potential of Digital Video Ads

Associations Now

It’s a topic being explored at IAB’s Digital Content NewFronts event in New York City this week. If you’re not already thinking of an effective digital video advertising strategy, you may find your marketing team or ad agency pushing you in that direction in the coming months.

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Don’t Be Camera Shy: Making The Case for Instagram

Associations Now

Now, the popular account, which features men reading while riding the subway in New York City, is partnering with nonprofit social enterprise First Book in an effort to raise $50,000 to provide new books for kids in low-income families.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

What surprised us most in 2013? Yet our research shows that very few associations— just 1 percent of respondents to our 2013 association benchmarking study—”embrace advertiser input when setting their content and communications strategy.” Many associations lack member communication plans that are fully integrated.

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Three Analytics Tools to Gauge Your Social Audience’s Pulse

Beth Kanter

All of these platforms have been profiled at our recent Social Media for Nonprofits conferences, which is about to produce its final US program of the year in Seattle on 11/5, before we head to New Delhi on December 5, and then back to New York City, Silicon Valley, Vancouver, plus most other major US markets in 2013.

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