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IAB Report: Marketers, Agencies Eye Potential of Digital Video Ads

Associations Now

It’s a topic being explored at IAB’s Digital Content NewFronts event in New York City this week. If you’re not already thinking of an effective digital video advertising strategy, you may find your marketing team or ad agency pushing you in that direction in the coming months.

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Don’t Be Camera Shy: Making The Case for Instagram

Associations Now

According to Instagram CEO Kevin Systrom , users of the social media platform share more than 70 million photos and videos each day. The visual social media platform Instagram continues to rise in popularity. 300M+ The number of users Instagram reported late last year.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

What surprised us most in 2013? Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Measuring social media. Bringing new products and services to the market (depending which industry we are talking about) can be slow. Re-thinking membership.

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Three Analytics Tools to Gauge Your Social Audience’s Pulse

Beth Kanter

Three Analytics Tools to Gauge Your Social Audience’s PulseGuest Blog by Ritu Sharma, Co-Founder & Executive Director, Social Media for Nonprofits. In particular, their free reports give you your social audience’s pulse on Twitter, Facebook, YouTube, Google+, and other platforms. Then check out Simply Measured.

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