IAB Report: Marketers, Agencies Eye Potential of Digital Video Ads
Associations Now
APRIL 29, 2015
It’s a topic being explored at IAB’s Digital Content NewFronts event in New York City this week. The study comes on the heels of another IAB report noting that online ads drove nearly $50 billion in revenue last year—a 16 percent surge over 2013. million split among the 305 respondents.
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