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IAB Report: Marketers, Agencies Eye Potential of Digital Video Ads

Associations Now

It’s a topic being explored at IAB’s Digital Content NewFronts event in New York City this week. The study comes on the heels of another IAB report noting that online ads drove nearly $50 billion in revenue last year—a 16 percent surge over 2013. million split among the 305 respondents.

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“A Frenzy of Giving”: #GivingTuesday Donations Approach $50 Million

Associations Now

The Nonprofit Times estimates about $47 million in contributions last Tuesday, up from $32 million in 2013. million in 2013. million in 2013 to $4.58 The group said more than 15,000 nonprofits from 68 countries participated, and social media impressions more than tripled. million (257 percent).

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Don’t Be Camera Shy: Making The Case for Instagram

Associations Now

According to Instagram CEO Kevin Systrom , users of the social media platform share more than 70 million photos and videos each day. The visual social media platform Instagram continues to rise in popularity. 300M+ The number of users Instagram reported late last year.

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Debunking Five Myths About Google+

Association Adviser

Vic Gundotra, head of social at Google, reported in October 2013 that Google+ experienced a 58% increase in users between May and Oct 2013. Despite what you may have read in the media, that hardly makes Google+ a “ghost town.” ” Myth 2: Google+ is a just another social network.

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Vine, Instagram, and the Evolving Visual Web

ChatterBachs

I knew that things were becoming more visual in social media. The Shift to Visual Social Media (Image by @SociallySorted). I have to give a shout out to Chris Brooks of Hilton Worldwide whose simple video of cycling around New York City caught my attention and prompted me to sign up for Vine.

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#GivingTuesday’s Growing Reputation Leads to Surge in Donations

Associations Now

The noncommercial alternative to Black Friday involved a much larger number of charitable nonprofits this year, and the results suggest that the social-media-driven event might point to the future of donation drives. Following that success, the 2013 event had more participants— and more centralized organization.

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Travel Groups’ App Turns Traffic Jams Into Advocacy

Associations Now

Building America’s Future, a bipartisan infrastructure-advocacy coalition cochaired by three big-name politicians—former Transportation Secretary Ray LaHood, ex-New York City Mayor Michael Bloomberg, and former Pennsylvania Gov. Ed Rendell—is partnering with the U.S. ” Leveraging the Travel Industry.