Remove 2013 Remove New York City Remove Revenue Remove Social Media
article thumbnail

IAB Report: Marketers, Agencies Eye Potential of Digital Video Ads

Associations Now

It’s a topic being explored at IAB’s Digital Content NewFronts event in New York City this week. The study comes on the heels of another IAB report noting that online ads drove nearly $50 billion in revenue last year—a 16 percent surge over 2013. million split among the 305 respondents.

Video 40
article thumbnail

Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013? Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Measuring social media.