2016 Benchmarking Study Reveals Association Communication Hurdles Remain
Association Adviser
OCTOBER 13, 2016
The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. Video jumped from 18 to 9, and, interestingly, Facebook jumped from 12 to 5.
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